http://www.time.com/time/business/article/0,8599,1919127,00.html?cnn=yes
Not mentioned in the article, but I heard an IKEA PR representative offered to give a free product to all those who were upset. . .
He told all the complainants to take a “Hiekänd Göfuk Ürselff”, whatever that is.
I think it’s an ottoman, or maybe a magazine rack.
It doesn’t look like it is the logo that got changed, it’s just the typeface in the catalog.
No, the logo definitely has serifs now. Did not previously have serifs.
It does look kind of stupid with serifs, IMO. I’m not going to get up in arms over it, though.
Verdana?! I haven’t even met Ana.
I love this, it makes me feel so normal. I’ve had an interest in typographical design for years, and I totally understand the technical and aesthetic complaints.
Nice.
People actually noticed? And cared?
Is that the designer of the banana leaf chair? She looks like a wild one in the sack.
Quoted for truth.
Ohnoes! If Ikea abandons Swedish minimalism the very fabric of spacetime could be jeopardized!
I thought Ikea was finnish.
I’ll Dane to answer that – no, they’re still in business.
D’oh! I just realized I completely missed the point of the article. IKEA is changing its standard typeface to Verdana, a non-serif font. They apparently won’t be making any changes to their logo.
I confess - the whole post was an excuse for me to use superfluous umlauts anyway, so I didn’t even really skim the article to begin with. Because I lööövës me some umlauts.
And I still think “take a Hiekänd Göfuk Ürselff” works in the corrected context. 
Being a Swedish news junkie, I’ve never heard of this. The “Swedes go nuts” part seems to be a slight exaggeration.
So the Blue and Yellow didn’t clue you in? I guess you’re not a big fan of international soccer or hockey.
I noticed and didn’t like it. Verdana just doesn’t work with IKEA’s catalogue. It looks so cheap and like someone slapped it together in Adobe Pagemaker with whatever ready-loaded sans serif font they had.
Of course, I love Futura, so I’m biased.
I’m just waiting for a megacorp to switch to Comic Sans, just because watching the fallout would be so amusing.
Part of the problem with using Verdana for print is that it was developed for use on screen. It’s optimized to be readable when rendered in pixels; those sorts of typefaces aren’t the best choice for printed text. There are a billion print typefaces to choose from – why in heaven’s name did they choose a screen font, and a Microsoft screen font at that? sheesh
Apparently you and I are the last two people who realize that certain typefaces were designed for specific usages.
Nope, me too!