Some sort of minivan - the wife comes home from shopping, then ‘hides’ her bounty under the seats in her minivan. Husband comes out to greet her, looks inside, sees nothing, then asks “I thought you went shopping.” Wife says “Well…” with this coy look, then retrives her loot from their secret compartments while hubby is not around. I think I saw a Crate & Barrel bag in there, plus about seven more bags from different stores.
Yee hee hee. What a positive message - wife lies to her husband about spending their money on shopping, even though he seemed more perplexed about the empty car than prepared to be angry about all the bags. Ho, ho, ho, what a dupe. What a charming lying deceitful bitch you are. “I’m going to tap dance on the lying line so you won’t be mad at my spending spree.” Giggle, giggle, giggle.
Damn, a post implying that it’s all the man’s fault in record time!
This is yet another in a long line of misandrist commercials. We need more commercials where the women look like bumbling idiots who can’t do anything right, or are scolded by their husbands and children.
Either that or less commercials where the men are.
Just for the sake of rigour, how is this misandrist? The wife is the one putting one over on the husband.
Indeed, the whole point of the compartments thing is that they’re so “effective” at storing stuff that the husband is fooled. If the husband was fooled because he was a bumbling idiot, that would undercut the point of the commercial.
An example of a commercial portraying a man as a bumbling idiot would be one of those ones where the husband (or the wife) has to fall back on miracle product X because the husband has proven himself incapable of (cooking dinner, washing the floors, managing the children, etc.)
Oh, come on it was a shitty commercial and it did make the husband look like an idiot. He presumably had something to do with the purchase of the van and didn’t know about the silly compartments? :rolleyes:
I think Catsix is right. Mainly I just found the commercial noticeably bad and annoying and with most commercial being crap, it takes a lot for one to stand out.
This is kind of like that commercial for a similar van. A little girl loses her favorite stuffed animal. Mom buys a new on, washes the car with it, backs over it a few times, and then when she picks her daughter up from school, she “finds” it in one of the compartments.
“Buy our minivan and successfully lie to your kids.”
Gee, it makes me want to buy that minivan so I can mindless shop, shop, shop all the time without any consequences whatsoever. La Di Dah!
Yes, I do so thoroughly enjoy my sex being seen as brainless deceitful shopaholics.
It’s misandrist because it paints men as idiots who SHOULD be lied to by their wives. It’s also misogynist by painting women as shallow, spendthrift liars.
It reminds me of the one for Jared’s Jewelers, the one where the wife is walking around the room, admiring everyone’s jewelry and all the women keep saying, “Oh, this? He went to Jared’s!” And then the husband comes up with a warm smile and says, “Hi honey!” And she just drops an hor’s deurve (or however the fuck you spell it) in his drink. What the HELL?
I guess if the commercial had run near a common gift-giving occasion, it could have been the wife slipping around that eternal annoyance of living with someone you’re having to keep presents secret from…
…yeah, I got nothin’. Though it is near to Father’s Day. And for that situation you’d need a brief scene at the end where he’s taking the wrapping paper off a grill brush or something.
I honestly can’t think of a single jewelry commercial I’ve seen that doesn’t hint/imply/beat you over the head to tell men that they clearly don’t love their significant other if they don’t purchase expensive jewelry for them.
You call it lie, I call it pacify. I barely recall that commercial, but many parents have gone through something similar with a favorite toy. While you might not approve, I do not think it is wrong or harmful to make your kid happy by “finding” there lost toy. I will admit to some guilt when doing things like this. When my son lost one of his favorite stuffed animals, we did not “Find” it we got its twin brother instead. My son was still a little sad but quickly called the new animal CranburyCranBerry as the original was Cranberry. Within days, the new animal was just Cranberry.
I think the Mom in the commercial was just being a caring Mom and maybe a little over zealous but I know my sister once did something similar for my niece and told my niece that Snowy went back to the North Pole to get fixed up and clean. My niece is now 23 and about to be married and she still has Snowy. (She knows the truth BTW). Why make a nice, kind act into a lie?
I thought this was gonna be about why the hell a woman would have to hide her purchases, I Love Lucy style, from her husband. The other points you all brought up didn’t even occur to me. Sounds like a really stupid commerical either way.
I hate this commercial so much I can’t even say. I want to physically harm everybody involved with it; including the writer, the director, all the actors, the grips and even the bike messengers who took the copy back and forth between agency and client.
Guinastasia, I’m shocked, I tell you, shocked! You failed to mention an even better local commercial which shows a woman climbing up a ladder to stash her purchases in the attic to keep her husband from knowing about them. She does this while her neighbor’s husband is talking to his wife who thought she got the ladder out to clean gutters or some such.
If this is what’s depicted as normality, I’ll cheerfully remain an eccentric!
Yep-this one pretty much offends everyone. Perhaps that was the ultimate goal? Or could it be that the commercial is remembered–and the brand name planted firmly in our heads?
It’s advertising. I hate it as much as most here do, but sadly, it does work. It must work, or businesses wouldn’t spend so much on it. Someone (sadly) was paid alot of money to come up with an ad that offends both gender and reinforces several stereotypes.
I swear, I would buy a car that someone came out and said, “here-it’s reliable, it’s economical and environmentally friendlier than other cars. You can get it in 6 different colors. There are cup holders. Let’s talk price.” , instead of all this creepy gender jingle shit.