You know, it used to be only “secure” websites I visited wanted me to register or “create an account.” Nowadays, every Tom, Dick and Harry is asking their users to register. The other day I went to a site to browse timeshares for rental ads and they wouldn’t even let me into their site at all without registering. This is utter b.s.
Message boards and bank websites are a few examples where registering makes perfect sense. But online retailers? Why? Why should I have to create a UserName and password at TentsRUs in order for them to sell me a tent, especially given that I’ll only be looking to buy a tent once every 20 years? Not only does it irritate me, but it’s unnecessary. You’ll get all the information you’ll ever need in the “Bill To” field!
True Story: The other day my co-worker asked me to order a pair of earmuffs for his earbuds – you know the little stretchy things that go over the ear bud. After an exhaustive search, I finally found them at Staples. com. Okay, cool. So I put them in my cart and prepare to check out.
Wait a minute, I need to either sign in with my user name or register. Sigh. So I click on the “Register Now” button and fill in the pertinent information. Bzzt! I’m told that my e-mail address has already been used, meaning I probably ordered something from them 5 years ago and was forced to create an account then. Of course, I have no freaking idea what UserName/Password I gave myself 5 years ago.
So now, I have to go through the “Lost Password” process, which means that I have to wait for them to e-mail my new password, which also means that I have to wait for the Big Brother screener at my firm to send it on through. 20 minutes later, it’s in my inbox.
I go back and put in my password and one of my more popular UserNames. Bzzt. My username is incorrect. So now I have to answer a series of security questions “What was your first car?” before they can tell me what my freaking username is. And I was struck about how ridiculous it was that I had to go through 30 roadblocks in order for them to take my money! My German temper flared and I x’d out of the site and drove to 10 minutes Radio Shack.
Wisen up, website owners: I’m using your site because it’s more convenient than driving to the store. When you put up these ridiculous roadblocks for one simple order, then you end up losing ustomers. Forward thinking websites such as American Airlines and Eddie Bauer allow you to bypass the sign in procedure altogether and just place your damn order. You should take notes.