Advertising Age reports King Features Syndicate is planning to make their sailor man more common place before he turns 75 in 2004. Cartoon Network has moved his cartoons to a more decent hour Sunday night, but I guess that’s not enough, as Popeye originally was (and still is) a comic strip character (although it was first in the cartoons in which he ate spinach fer strength). But KFS thinks Popeye should be more well-known. And what better way to create awareness of Popeye than Popeye bread?
Since when do cartoon characters have to come together in a logical manner? Scooby-Doo and various Disney characters can be found in little bite sized fruit chewies. The X-Men made an appearance in canned pasta. Jurassic Park dinosaurs made their way into cheese crackers.
Basically they just want their products to be associated with something people recognize. I don’t know many kids that like Popeye these days but I suppose adults are the ones actually doing all the buying.
They probably have, but tend to limit that to around the resorts. Just off the top of my head (since I haven’t been to a theme park in oh, 24 hours), I can think of several Mickey-themed products you can purchase:
Mickey pasta (pasta in the shape of Mickey faces)
And you can get waffle irons that will produce the said icon, as well as toast presses [(looks like a cookie cutter - press it into the bread and it will produce an image (Mickey face is untoasted, rest of bread is browned)].
** the gummy bears chewey stuff in the shape of Mickey heads - I like to bite off one ear and annouce “Look! Mickey van Gogh!”
The cook at my favorite watering hole wore a Spongebob Squarepants t-shirt last week. The shirt had just 'bob’s eyes and mouth, enlarged to fill the shirt. In the store, I couldn’t see the appeal. On a woman, though, he’s got his eyes in the right place.
Chef Boyardee X-Men… I loved those. This was the only food I ever really played with. I seriously played games with the little X-Men pasta shapes as if they were action figure toys. Usually the X-Men won, but depending on the villian in the can I was eating, sometimes the bad guy came out on top.
RE: The OP, it doesn’t surprise me. It’s just licensing – a way for both parties to make more money. C’est la vie. Well, c’est la vie de capitalism, anyway.