I’m siting here watching North by Northwest, and it occurs to me for the umpteenth time that you can identify the general era of a film from just the image quality.
What is it about the film stock and color capture that has changed? And what is it with these super saturated colors that you see on the music videos these days? It can’t just be the lighting. Has the film technology been progressing as much as it seems over the decades?
And while I’m at it, does anyone know a name for the color scheme that Microsoft is using in their ads? It’s not pastels, but that’s the kind of category I mean. Any art majors out there?