Interesting Concept in Commercial Radio

Let’s copy NPR! Of course, this is utterly cool, IMHO, since they’re doing things like increasing the play lists, and ditching the morning “humor jocks,” for expanded music and fewer commercials on the hour. They’re not allowing screaming car commercials on the air, either, they’ve got to fit in with the stations style.

In markets where these stations have started up, they’ve rapidly moved up in the ratings (not quite as fast as NPR which has seen a 65% increase in recent years).

Perhaps the last DJ will get the last laugh, after all.