- Josh Marshall on twitter.
[INDENT][INDENT] I know everyone’s been dragging this clownish/preening Intellectual Dark Web piece. I was struck by Weiss’s description of the group’s exploding audience and how it’s making an end run around the “msm”. Now when she says that she’s at least partly talking about the groups …
2/ Individual audiences. But the premise is that the group itself and the website is really taking off. I looked at it and it looked to me like another vanity site no one looks at but obviously I’m not the audience. So I looked it up on Alexa, a good public measure of audience.
3/ Now Alexa is far from perfect. But it’s a decent apples to apples comparison, to give you at least a broad sense. Okay. So TPM, the site where I work, has an audience we’re very proud of. But it’s a boutique site. It’s not mass audience.
4/ Were listed as the 1406th most popular site in the US. So then I was thinking what’s a really low traffic site but one that still has people come to it. I thought of @GradysColdBrew the folks who make the cold brew ice coffee I’m addicted to and who also is the sponsor …
5/ of our podcast. Go Grady’s! They’re 283,000th most popular site in the US. Now Grady’s aint Folgers. It’s a high end coffee for people who need the awesomest coffee. So you don’t expect them to have a really intensely trafficked website. I mean, you go on and find out about…
**6/ Grady’s and your done or you go on to order. You’re not like going to be checking the site a few times a day to get the latest news. Okay, so we’re number 1406. They’re number 283k. And where the http://Intellectualdark.website ? They’re number 731k! Good lord, no one is visiting …
**
7/ that site. And this is after a few days of traffic from that silly NYT piece. Now, I’m not trying to traffic shame anyone. There are lots of great sites that only have a tiny audience or are growing or whatever else. But a little truth in advertising maybe.
8/ They’ve done such an endrun around the MSM that no actual person has ever visited this site, even though the article makes it like it’s the hot new thing everyone is checking out. [/INDENT][/INDENT] Emphasis added. x.com
BTW Alexa ranks the dope at 16,311 globally and 4,980 in the US. Not quite TPM levels. But way above the 731,000 IDW rank.
https://www.alexa.com/siteinfo/straightdope.com
- Sheesh, I’ll see if I can redo my earlier analysis, now that some time has opened up. Curse you Wordman for reopening this thread!!
