I was watching TV on Saturday afternoon saw 2 consecutive commercials that made me laugh:
- Herzberg diamonds - A man’s hand is shown writing in calligraphy. He is making his own card for his wife/girlfriend and says [paraphrase]:
“I couldn’t find a card nice enough for you, so I decided to make one myself.”
Then the background voice comes on: “Because you’re not THAT guy…”
The point is that most men aren’t as naturally romantic, thus they should just do the easy thing and buy a diamond necklace from Herzberg.
This was followed by:
- Guy gives girlfriend something that appears to be a musical dollhouse (I really wasn’t paying attention). She responds: "I used to have one just like it when I was a little girl.
Him: “It’s the same one, I got it from your mother’s house. Open it. There’s more.”
She opens one of the drawers and finds a necklace. That’s it.
I was expecting the “Because you’re not THAT guy…” line. But this one was serious. Unfortunately, I missed the brand, although I think it might be Jared.
Anyway, I just found it noteworthy how Valentine’s Day marketing can vary so much, and still be effective.