First of all, I’m definitely not the target audience on any level. The only thing I like about jewelry, especially modern jewelry, especially modern diamond jewelry, is that it can be sold for cash. It’s ugly, I don’t care even a little.
But completely apart from that, this commercial bugs the shit outta me because of the whole message of this relationship.
The line “they say we’re young and we don’t know…” is playing over a shot of HIS face that shows that he’s easily 40-45 years old, then on her, who is almost certainly well under 30 - probably 25.
Secondly, her intense look of adoration upon receiving the jewelry. Why? Because he gave you diamond jewelry? That’s a pretty crappy, cheap, messed up reason to be overcome with intense adoration. I expect that kind of look after he gives you a fantastic orgasm - or offers to let you bring your sick mother to your house to live - or you discover that you both read the same book a dozen times when you were 15.
Pretty much anything that reveals or strengthens your genuine and meaningful connection calls for the look of intense adoration. What does NOT call for that look is expensive gifts of jewelry. Rich men give hot women expensive gifts of jewelry. It does not indicate love.
Gah.
Must be December. Not that I disagree with you even a whit, mind you. They’re all like this and its annoying.
I did find an upside to these. You know what my definition of relief is? Hearing my girlfriend put down a diamond commercial. For the one in the OP, she thought the setting of this one was bad. She thought the design of that Zales “love rocks” one was ugly. (It looks like an ass.) Push presents, if they exist, and strings of ‘still love you’ diamonds? Hates 'em. Not that she’s opposed to diamonds, but it’s a hell of a lot better than watching these ads and then hearing “that’s so sweet!” or “I want that!”
:: Devil’s advocate:: Maybe they’ve already gone through the orgasm-mother-favorite book stage?
As long as people judge the quality of gifts by how expensive they are, we’ll have these jewelry commercials at Christmas. And Mother’s Day and Valentine’s Day.
I don’t like the ads because of the implication that love can be bought, but I do think jewelry can be a special gift, if it’s thoughtfully chosen. I’d rather have a remote start for my car though.
I hate jewelry commercials this time of year. The same 4 local ones have their radio ads on constant rotation througout December. I can not stand listening to one for more than 2 seconds and my finger will immediately punch to another station when one comes on.
(This means you Tom Shane you smug condescending bastard)
Though I don’t disagree with you, I’m going with a different candidate for Most Irritating Jewelry Commercial.
There’s a family gathering, in which little sis shows off the giant rock her male-model fiancee gave her and announces, “He went to Jared!”
Big sis turns to her schlubby husband with a look of utter disgust and repeats, “He went to Jared!”
Schlubby hubby mocks them both under his breath in a weaselly tone: “He went to Jared”, and he’s clearly a giant assweed because he’s wasting his paycheck on food and a mortgage and car payments instead of buying diamonds for his bitchy wife. Nice message there.
I hate the Jared commercials because of that awful singing woman, “It could only be JAAARED!”. She just screeches Jared and I hate it.
I agree that jewelry can be a thoughful gift, but thoughtful means actually thinking about what your wife/girlfriend might like, not buying her something the commercial tells you all women like.
While her fake stumble is stupid and the age disparity distracting, I hadn’t noticed how irritating this one is. I think this is because it was pushed out of my mind by my much greater hatred of the one featuring the woman who dives into the man’s chest because she’s afraid of lightning. Even my cat’s not afraid of lightning.
I agree that the “He went to Jared” commercials are annoying, partly because Jared is a dumb name for a jeweler. It sounds like the first name of some schluby American guy, whereas names like Cartier or Asprey at least sound classy (and Tiffany did too, until that mall-pop singer came long).
And then there’s the “open hearts” campaign from Kay Jewelers, in which Jane Seymour attempts to convince us that she wants her logo to become “a universal symbol of hope and love.” Well, most universal symbols aren’t trademarked, so if she’s sincere, she could release the stupid thing into the public domain.
Yes, I can appreciate jewelry thoughtfully chosen. In my case, it would be a cool vintagemarcasitepiece
And the Jared commercials are deeply irritating on a whole different level: the level of being completely ridiculous…like a woman would CARE? About the only jeweler that rates mention is Tiffany’s. Not Jared… god.
I like Ron White’s take on the diamond commercials. I don’t remember the quote exactly, but it started with “Diamonds - Take her breath away” and “Diamonds - Render her speechless” which he said naturally led to “Diamonds - That’ll shut her up!”
I wish I could have found a video clip of that bit - it was a hoot!
I find this to be one of the more innocuous diamond commercials. In this one the couple is already out having a good time. Yeah, she’s happy, but then if I was out having a good time with my main squeeze and she popped out an XBOX as as surprise gift you can bet I’d be giddy as a school girl. Contrast this with other diamond commercials that harp on men who don’t buy them or treat women as though they are whores who can be bought for a lovely piece of carbon.
I like to think that he used to be her high school teacher. Wait, that makes it more creepy.
Reminds me of a friend of mine - she dated a guy she used to baby-sit.
Sounds way more disturbing than it was (there was only an 9 year age difference - she was 15 when she baby-sat him (he was5), and she was 39 when she dated him).
OP I noticed that jewelry commercial too, and while they all irritate me, I thought this one was SCARY. The way she looked at him at the end was freaky, like she was about to devour him or his soul.
I’m not sure the message in these irritating commercials is that diamonds can buy you eternal love. It’s more a suggestion that at least you’ll get a few rolls in the hay. Or forgiveness.*
You’re sure these two statements aren’t related? :dubious:
*I picture Tiger Woods backing an oversized moving van up to the door at Jared.
