[QUOTE=DrCube]
There aren’t. At least, not usually.
I always find myself reading the highlighted words alone, trying to figure out WHY they highlighted them. I mean, they must be some sneaky, albeit cliche, way of adding another layer of meaning to the advertisement, right? Or else, what’s the point?
Alas, no. Afterwards, I always feel like that kid on A Christmas Story, who found out his secret decoder ring was just another way to advertise to kids. Although here it just turns out there was nothing to decode after all.
What a waste.
[/QUOTE]
In my experience there usually is a secondary meaning. I’ve seen at least three poster campaigns using the same technique in the past year or two. IIRC one was for vodka, one was for a car and the other for some kind of financial institution. But I can’t find any online.
[QUOTE=DrCube]
There aren’t. At least, not usually.
I always find myself reading the highlighted words alone, trying to figure out WHY they highlighted them. I mean, they must be some sneaky, albeit cliche, way of adding another layer of meaning to the advertisement, right? Or else, what’s the point?
Alas, no. Afterwards, I always feel like that kid on A Christmas Story, who found out his secret decoder ring was just another way to advertise to kids. Although here it just turns out there was nothing to decode after all.
What a waste.
[/QUOTE]
Interesting…now I’m going to of course check every one I see!
C A P S . W I T H . E X T R A . S P A C E S
[/QUOTE]
Another reason the latter is annoying is that you can’t find it with a search. Your human brain can instantly see the words, but a searching computer sees only single letters.