DrCube:
There aren’t. At least, not usually.
I always find myself reading the highlighted words alone, trying to figure out WHY they highlighted them. I mean, they must be some sneaky, albeit cliche, way of adding another layer of meaning to the advertisement, right? Or else, what’s the point?
Alas, no. Afterwards, I always feel like that kid on A Christmas Story , who found out his secret decoder ring was just another way to advertise to kids. Although here it just turns out there was nothing to decode after all.
What a waste.
In my experience there usually is a secondary meaning. I’ve seen at least three poster campaigns using the same technique in the past year or two. IIRC one was for vodka, one was for a car and the other for some kind of financial institution. But I can’t find any online.
DrCube:
There aren’t. At least, not usually.
I always find myself reading the highlighted words alone, trying to figure out WHY they highlighted them. I mean, they must be some sneaky, albeit cliche, way of adding another layer of meaning to the advertisement, right? Or else, what’s the point?
Alas, no. Afterwards, I always feel like that kid on A Christmas Story , who found out his secret decoder ring was just another way to advertise to kids. Although here it just turns out there was nothing to decode after all.
What a waste.
Interesting…now I’m going to of course check every one I see!
titles.separated.by.periods
and
C A P S . W I T H . E X T R A . S P A C E S
Another reason the latter is annoying is that you can’t find it with a search. Your human brain can instantly see the words, but a searching computer sees only single letters.
Also eye jarring to me is:
georgewashington irving berlin andhitler
A font walks into a bar.
Right away, the bartender gives him the bum’s rush, saying “I better not see you in here again. We don’t serve your type here.”