How so? I think it’s rather obvious that you pick actors who agree with the job specifications. What is the problem?
Why does anyone have to be anything to not want to do something that they find gross. Just because I don’t want to kiss another man doesn’t mean I am freaked out by other guys doing it. I don’t get grossed out by other people eating liver but I’m not going to do it myself. Personal preference. If I was an actor and the roll called for me to eat liver you can bet I’d do my best to get around it and find a way to make it seem like I was eating liver when I really actually wasn’t. What’s wrong with that?
Also, just because a lot of people would kiss someone they didn’t want to for a role, doesn’t mean everyone should do the same thing for fear of being called a bad actor or a douche bag or have to lose their job. I mean if I was in a porn and I thought it was just regular action and it wasn’t stated before hand and the director said “Hey, now we’re going to have bill come in and while you double team the girl, why don’t you tickle his balls.” No. I would absolutely refuse. I wouldn’t take one for the team and just do it. I wouldn’t shrug and say…well, it comes with the territory. Would i then be homophobic because I didn’t want to tickle another man’s balls? There are lines people draw with what they are comfortable with and some people’s lines are in different places than others. It doesn’t make them homophobic, it makes them people.
Except that to make it really analogous you’d quit rather than eat liver in any way, even in pretend.
A number of people might just do that very thing if they couldn’t come to a compromise about something they didn’t want to do. People do it in other jobs all the time, why can’t they do it in Hollywood?
Because in soaps, they have contracts.
Also, in soaps, especially now, you’re an idiot if you think you’re gonna walk into another role after having a hissy and breaking your contract. Now, certainly it’s his prerogative if he wants to be an idiot who screws up his career because ew manlips (and pleeeease, as if “the dark side” of his character would be a problem otherwise? on a soap??? That’s the ticket to Emmys and squeeing fans, for god’s sake!). But we’re also free to make assumptions about his motives and intelligence therefor.
God. You know how many soap actors hate the actresses playing their romantic interest and vice versa? That’s all part of the biz. When you sign up for playing a role on a soap, you don’t know if you’re gonna end up as the sweetheart heroine or the blackmailing, poisonous, baby-switching harlot who knowingly slept with her own half-brother. Given the promise of a juicy, intriguing storyline, one that increases the depth of the role and allows them to be a potential ‘breakout’ character, any actor worth his or her salt would prefer the latter role.
Soaps are dying right and left. He may not have another venue for his subpar acting skills. This dude should’ve hopped on that male-on-male kiss like white on rice.
I read some speculation the character might not even be gay anyway. He’s supposed to be devious and conniving enough to fake the kiss just lure the gay character into some diabolical plan. Sheesh, I may have to start watching just to find out. 
If I were an actor I’d love a role like that.
Hey, show of hands, how many here know current James Bond heartthrob Daniel Craig went gay and full frontal nude before Bond. Bonus points for naming the movie without peeking.
Of course, no one forced him to do it, but it sure didn’t hurt his career.