The just so stories criticism is probably due to poor reporting in pop science. The published articles are entirely based on testable claims:
To give you an example of what I am talking about, I refer you to something I found in a Wikipedia article on massive modularity. I had heard the term modularity and wondered what the massive was about (thank-you MrDibble).
Here is the link to the pdf: The Mating Game Isn’t Over. I refer you to p.2 with the heading “Men Do Prefer Young Women”, and ask that you read to the end of the first paragraph on p.3. To summarize, it’s a response to criticism on some aspects of evolutionary psychology research. To summarize:
There is the observation that men tend to mate with younger women. Evolutionary psychologists say this is the case because of differences in life history strategies in males and females. Relative age is a simple cue to fertility. This is a widely studied topic in animal behavior and is so well-detailed that it is easily applicable to studying human behavior. The theory and its predictions are outlined in the 1st paragraph.
The article provides 3 tested predictions made from this life history strategy theory that predicts relative age would be a cue to fertility:
- Men will prefer younger women and the age discrepancy will increase as men grow older. Result: 2.5 year age difference on average, with men being older.
- Age disparity will increase as men age. Result: 20 year age difference in some island culture.
- Adolescent males will prefer older females because older females are at maximum fertility: they do though they understand they have little chance of tapping those wombs.
So the data is supporting the idea that males are most motivated to mate with women whose cues indicate maximal fertility.
That’s all there is to it from my perspective and I fail to see the issue. I can see how alternative theories might want to be tested against the model developed by evolutionary psychology, but “pseudoscience”? No way.
Evolutionary psychology is a victim of what it studies: the natural origins of human behavior:
(1) No behavior of any creature is more interesting to humans than ourselves. Consequently, journalists will report on it and pop science authors will write books about it.
(2) Now it is not just human behavior, it’s controversial and interesting human behavior: homicide, rape, parenting, sexual attraction, etc. Consequently, journalists will report on it and pop science authors will write books about it.
(3) Better yet, it’s about the natural origins of these interesting behavior and associated with natural origins is the naturalistic fallacy, making evo. psych. claims on controversial topics even more exciting and hopefully anger inducing! Consequently, journalists will report on it and pop science authors will write books about it.
(4) No group of people, otherthan the public at large, is more likely to misinterpret the data presented by any science than journalists and pop science authors. So you get a ton of garbage that actually does not represent the field. It represents the people profiting from the field.
The stuff I have read from the field seems pretty simplistic: (1) apply a widely used evolutionary model to collected data on some type of human behavior; (2) from that develop testable predictions concerning patterns expected in the behavior; (3) perform the studies, collect the data, report conclusions; (4) modify theories as required. This is also a description of any other scientific field in which I have had direct experience: neuroscience, behavioral ecology, molecular genetics, behavior genetics, biochemistry and so on.