We should be thinking about genetics any time we discuss evolution; the two are inextricably entwined.
Consider this: there are typically three criteria for determining if a trait represents an adaptation:[ul]
[li]Is it heritable?[/li][li]Is it functional?[/li][li]Does it increase fitness?[/li][/ul]
So, even without knowing the exact genetic roots of this blue-eyed mate choice, we should be able to examine it from the basis of how well, if at all, it meets those criteria.
So: is it heritable?
Per the paper:
Yeah…right off the bat, that’s not looking good. There was no significant enhanced bias for blue-eyed sons of blue-eyed fathers, which strongly indicates that the choice of mates is not influenced by heredity. They do hand-wave away (in my opinion) this issue with the Oedipal possibility that you with the face mentioned, but to me, this is a major component of adaptation, and I am not so eager to dismiss the results. Based on the findings of their study, this criterion is not met.
Is it Functional?
As near as I can tell, the study did not examine this aspect. There was no mention of how many pairings of blue-eyed males with non-blue-eyed females resulted in cuckoldry, vs the relative occurrence in blue-eyed/blue-eyed pairings. At best, then, I’d consider this one inconclusive.
Does it increase fitness?
Again, there is no indication that this was examined in the present study. Human mating practices being the convoluted processes that they are, it’s probably not even possible to extract a single cause and effect for what makes one individual more successful than another when it comes to procuring a mate, especially when it comes to something as “shallow” as eye color. So, again, it’d give it an inconclusive, at best; “eye color is irrelevant in the grand scheme of things” at worst.
So, all things considered, the results of the study really don’t meet any of the given criteria for determining when a trait represents an adaptation. This is really a good example of what was mentioned in the Adaptationism article I linked to: “Adaptationists too agree with these rules, but their opponents maintain adaptationists are sometimes too eager to take an imaginative leap where the evidence is spotty or ambiguous.” It is this unwarranted eagerness that I take objection to when it comes to many EP studies and conclusions. Perhaps one could do an EP study on why evolutionary psychologists feel it necessary to behave in this manner…