I recognise every word of the meme column, yet it is dated February 13th 2004. Is it wrongly dated, has it been published elsewhere before, has Cecil (heaven forbid!) committed plagiarism, or am I hallucinating?
Unless you read the print column in your local alternative weekly newspaper within the last week or so, you’re imagining things.
Hmmm … I had exactly the same thought when I read the column. 
Perhaps the meme column is a meme itself. It’s genetically encoded in all of us!
Memetically encoded, thank you.