Is that a missile in your pants or are you just happy to see me?

[Kythereia]

It’s, uh, certainly effective advertising:

NEW YORK - A court says a man’s New York escapade with a decommissioned missile emblazoned with “Viva Viagra” is a dud.

A federal judge in Manhattan ruled Wednesday that Arye Sachs’ antics infringe on a trademark held by Pfizer Inc. It makes the impotence drug Viagra.

Sachs was ordered to stop displaying anything with Viagra logos.

Sachs towed the seven ½-metre-long rocket last month to various spots in Manhattan, including Pfizer’s headquarters.

So many spam messages, so little time…