I thought of another example. Remember the red ribbons for AIDS awareness that were so common in the 1990s? You just don’t see them too often any longer. While there is still some stigma attached to HIV and AIDS, there is a lot more awareness these days. And I don’t remember seeing red ribbon coffee cups being sold.
This is akin to being pissed off about band-wagon fans of your favorite team. And yes, I know people that are like that.
I was into breast cancer before it was cool?
Maybe it’s an indication of the goal being achieved: breast cancer has lots of awareness, much more funding for research and as the previous poster said, you no longer have to whisper about it like it’s shameful. Even if you are team Fuck Komen, some marketing campaigns - which this was - end. It’s part of the cycle.
Hopefully we are getting smarter. There are sites which evaluate charities and that means we are able to choose a charity based on the results they are getting, not on their publicity compaigns.
There are still people who will buy the pink yogurt and the pink whatever. The others, they want to cure Komen, or just choose another charity. I don’t generally wear much pink and certainly don’t want anyone to think that I support Komen.
And unfortunately that’s probably the main point. Those who wear pink in October appear to be supporting Komen, not supporting breast cancer awareness.
If that means that our Sunday color funnies won’t be in shades of pink, then hurray.
With too many high-profile players having domestic-violence incidents against women, the NFL rightly received backlash against their Think Pink efforts. It was taken as completely cynical actions on the league’s part, not heartfelt gestures on the parts of the players and teams.