Pour encourager les autres. The idea is to multiply their effect by making the next company think twice before going there, and even better if it makes them stop two steps before even thinking of going there.
You are correct; my understanding is that, in the U.S., advertisers are prohibited from depicting someone actually drinking the product in an ad for beer or any other alcoholic beverage.
“Here’s what we should do,” instructed the right-wing pundit Matt Walsh recently. “Pick a victim, gang up on it, and make an example of it. We can’t boycott every woke company or even most of them. But we can pick one, it hardly matters which, and target it with a ruthless boycott campaign. Claim one scalp and then move on to the next.”
“Backlash” my backside. It’s 100% pure AstroTurf[tm].
I should have read the whole thread before offering my 2-cents. My apologies.
I think that’s where I went wrong above. Beer isn’t marketed to its customers based on the merits of the beer. It’s based on the merit of the customers.
Well, I read more of this thread, and now I see why you said ‘again’. Yeah, I feel stupid. I learned an overdue lesson here.
(emphasis added)
That’s a question I would be very careful about asking the right wingers these days.
I don’t really understand what this post means. Why do you have to be careful about asking ‘right wingers’ questions? Also not exactly sure what you mean by right wingers. Any chance you would care to elaborate on what you mean?
The key word is “target”.
As in how Trump targeted his ire by giving out Obama’s home address:
You’ve been here for seven years, and this extremely common phrase stumps you??
Exactly. “With an AR-15” is what passes for a clever answer with these people.
Going back to the beer, I’ve seen it at the store at regular prices, so it doesn’t seem to be a market where they are in big trouble. Then again, my current base of operations is inside-the-Beltway so what do I know about 'Murrika, there may have been people around here drinking Bud Lite “ironically” even before this latest froofraw.
As for “knowing your market”… look, even if you know your general consumer base is cheap Middle Americans, I don’t think anyone at marketing would be making the connection to “ergo they are ignorant reactionary bigots who’ll lose their shit if someone says look Bud sells beer to trans people”. At least not without then needing something stronger than beer to be able to bear continuing to work there.
Agree. Did someone at Bud marketing say “Hold on. I don’t think we should categorize a large number of our customer base as reactionary, bigoted rednecks. That’d be stereotyping!”
Still, it’s telling about how But Light feels about the LBGTQIA+ community in that they backed off once there was controversy. Rather than telling the transphobes to find a different beer, Bud Light pulled back on the campaign and is now trying to regain the transphobe market that they lost. That’s sign to me that this marketing campaign was just a facade to gain additional market share rather than the company really supporting the transgender community. I imagine that if a company like Ben and Jerry’s did something similar, they’d tell the transphobes to get lost and increase their support for LBGTQIA+ causes.
Yeah, of course. No mega-corporation is ever doing activism. That’s why this whole situation is so asymmetrical. Bud Light was assuredly just trying to get some younger customers. They probably devoted .0001% of their marketing resources to anything related to trans people. Then conservative activists devoted 90% of their resources to Bud Light, knowing that they could cause enough pain to make Bud Light back off.
The fact that Bud Light backed off means that they’re a corporation, and no one should look to them to lead the fight for civil rights. But no one was, and no one ever really thought Bud Light was being activist or engaging in a culture war. Conservatives just pretended to believe that so they could further their culture war.
Which is why anyone who says that we should all be mindful of the “backlash” as a lesson that the pendulum swung too far or whatever (or who brings up the Bud Light bottom line as an important factor here) is either unaware of what actually happened, or is using those as convenient cover because they agree with, and want the right wing to win, the war. There was no pendulum swing. It wasn’t a backlash, it was an attack.
When Trump was charged by the DOJ a while back, my conservative boss decided that we are not allowed to talk about politics anymore. But last week he brought up this topic, which I knew almost nothing about.
In his world, the CEO of Bud Lite was fired for this decision and Bud Lite is on the verge of bankruptcy. I have no idea where he gets his news.
… “the CEO of Bud Lite”?
Forget news, ask where he got his info on how companies and brands work.
There’s a word for it, pinkwashing.
I’m a native speaker of English, so I know the definitions of all the words you used. I don’t really exactly understand either ‘right wingers’ or ‘left wingers’. Would you mind elucidating ‘right wingers’ ?
I’m not really into wasting my time for the amusement of others so, no.