Is the real Bud Light problem that the right is now insulted because they have been identified as having 'the gay'?

[LSLGuy]

So much amber water, so little time. Or care.

[Sam_Stone]

They should change the name to “Canoe Love”.

[Horatius]

@Sam_Stone

They should change the name to “Canoe Love”. -

Then the right wing outrage mob can pretend they’re all offended by being called kayaksexuals.

[Sam_Stone]

Well, more because Bud Lite is fucking close to water.

[DSeid]

The real Bud Light problem isn’t this anti-woke crap. It’s that beer as a category is declining and Modelo was already on a path to overtake them. The growth of Modelo is a huge success story.

Bud Light sales fall in U.S. as Mexico’s Modelo gains popularity

While recent events may have affected Bud Light sales, broad market trends were favoring Modelo even before the Mulvaney controversy, Dave Williams, vice president of analytics and insights at Bump Williams, told The Washington Post in an email. Consumers might be moving away from Bud Light because expanding the customer base for U.S. domestic beer continues to be a struggle for brewers, Williams said.

Asked whether Cinco de Mayo, the Mexican holiday, contributed to Modelo’s May success, Williams said: “Modelo has been on a steady rise for a long stretch now, and while holiday-timed executions can lead to some lift in sales, they continued to perform after Cinco de Mayo just as well.”

In recent years, Modelo and other Mexican beer have had a growing presence in the United States.

Bud Light was still in first but dropping fast before this happened. Just a few years back they were like twice the sales of anyone else. The getting caught up as the anti-woke target and then disgusting the other side too pushed an existing trend to speed up but the process was already written.

[Dewey_Finn]

Aren’t most beverages mostly water?

[DSeid]

More on the preexisting trends from before the dust up. This article missing the mark and predicting that Bud would be okay …

Beer Is Officially in Decline. It’s Both Better and Worse Than It Seems.

In 2022 spirit sales amounted to 42.9 percent, and beer accounted for 41.2 percent—its first year in second place.

Beer has actually been losing market share for some time. From 2011 to 2021, for example, Anheuser-Busch InBev—the conglomerate behind Budweiser, Bud Light, Michelob, Stella Artois, and more—fell from 46.9 percent of the market to 38.6 percent. But now Americans’ changing taste in alcohol has reached an inflection point …

[steronz]

He means it’s like sex on the beach.

[Gatopescado]

@LSLGuy

Perhaps they could make one using the Clydesdales being attended to in some rustic mountain setting by the cowboys who starred in Brokeback Mountain.

When I watched that movie, I came to the conclusion it was an hour-and-a-half commercial for Ford Trucks.

[Procrustus]

@DSeid

t’s that beer as a category is declining and Modelo was already on a path to overtake them. The growth of Modelo is a huge success story.

I like Modelo and always thought I didn’t care for Bud Light. Then I realized, I don’t think I have ever had a Bud Light. I don’t mind regular Budweiser, but probably actually drink one or two less than once per year.

[PastTense]

Bud Light maker Anheuser-Busch to lay off hundreds of employees, company says

[RitterSport]

I guess right-wingers with their boycotts are the real job destroyers. /s

[snowthx]

@RitterSport

I guess right-wingers with their boycotts are the real job destroyers.

I wonder how many of the workers getting let go are part of the anti-woke mob.

[JRDelirious]

@Procrustus

Then I realized, I don’t think I have ever had a Bud Light.

Bud Light has (with Coors Light snd Corona Light) been one of my “baseball park” beers, the ones that are lower price though still stupidly marked up, and serve fine to wash down the hotdog/peanuts, not to be savored themselves. These were also, in my observation, popular for “bucket specials” at the sports bar. The anodyne sameness of the megabrew “lights” has been in fact their virtue IMO.