I’m an Uber driver living in Madison, and the other day I got caught a bit by surprise with a ride to the Milwaukee airport. I suppose I could have kept my Uber app open and picked up rides in the area, but I don’t know the area at all. So I shut off the app and deadheaded back to Madison – about an hour and a half.
Is there something I could have done on the spot, using a smart phone, to advertise my presence in the vicinity, specifically offering a good deal in a ride back to Madison or its immediate vicinity? Specifying where I’m willing to go is not an option that Uber offers.