I was checking out the weekend’s movies and I saw something I hadn’t see before. If I went to see How To Train Your Dragon 2 in a local theater, I would be able to also download a digital copy of the movie from ITunes. And it’s not delayed until the movie is released for home viewing either - you can download it this week.
Has this been an ongoing thing I haven’t noticed before? And I can’t see how a studio agreed to the idea. Sure, they might sell a few extra tickets because of the download but won’t they lose a lot more potential ticket sales to people who’ll just watch the download rather than go to the theater? Not to mention future DVD sales?
I’ve seen these “super tickets” before but they seemed to give you and immediate digital download of an older movie and then a future digital download of the current film a few days before the dvd release, not within the same week.
Amazing Spiderman 2 and Hobbit 2 did this giving you the part ones immediately but you had to wait for the part twos.
Actually it looks like the Dragons 2 superticket gets you a download of the Dragons Legends cartoons already available on DVD.
My mistake. I was seeing a picture of How To Train Your Dragon 2 with a banner ad saying “FREE MOVIE DOWNLOAD on iTunes with ticket purchase” and I missed the fine print which told me it was a different movie.