I really enjoy going to the movies. I like to go two or three times a week, when I can. Sometimes I’ll see three in one day, sometimes when I’m blessed that my schedule allows it, there will be a week that has two of those three-movies-a-day days!
One sometimes drawback to this lifestyle is trailer-fatigue.
I don’t mean general trailer-fatigue. I like watchig the trailers and always arrive in plenty of time to see all of them. I’m talking fatigue for a trailer for a particular film. A film for which the trailer is released several months before the film, they only make one version of the trailer, and they play it before every goddamned movie!!!
It seems to happen with films that otherwise don’t have much of an advertising budget, trailers must be the least expensive form of advertising. Well, for guys like me, they ain’t gettin’ the desired result. Seeing the same trailer over and over can sometimes make me not want to see the movie!
I know they’re not thinking of the very small portion of the population that goes to the movies as often as I do. I know they just want to make sure the trailer is seen by folks who only go to the movies once a month. Still, it drives me nuts!!!
I’d suggest releasing a few versions of the trailer, but as it is, I already think trailers tend to give away too much of the plot. How about employing the underused art of the Teaser trailer? If you want to release a trailer several months before the release of the film, maybe start with a nice Teaser trailer, then about a month before the film’s release go with the real trailer.
It is most frustrating when it happens with a film that I would otherwise want to see! I wouldn’t refuse to see a film I might like simply out of spite, but the fact of the matter is if I see the same damn trailer three score times I just get sick of it and don’t want to see the film anymore!
My current list of overplayed trailers: [ul]
[li]Children of Men: I was really frustrated to see that another Doper posted about how wonderful this film is, and that all contributors to that Thread seemed to agree. This makes me feel that I should check it out, though it will pain me to do so. Thing is I wanted to check it out when I first saw the trailer. It looks like a great film, especially considering the involvement of Alfonso Cuarón and Clive Owen (although hurt by the fact that I saw a crappy made-for-TV movie with the same plot about ten years ago). But I have been watching this trailer for months now! The same trailer! I cringe at the first bit of recognizable audio! That’s right: I’ve seen this trailer enough times to know it before images are even projected onto the screen![/li][li]The Painted Veil: a filmed version of a Maugham novel starring Edward Norton and Naomi Watts? Sure I’d want to see that! Sign me up! Wait, don’t sign me up. I’ve seen the same trailer almost every time I’ve gone to the movies in the last month! Blech! I’m sick of it now.[/li][li]Perfume: The Story of a Murderer: This one has the added drawback that it even looks like a stupid movie. However, I really liked Run, Lola, Run and The Princess and the Warrior, so I am inclined to give a chance to anything Tom Tykwer does. Also, the trailers show a cute redhead. But, Christ!, I can’t count how many times I’ve seen this stupid trailer! As soon as I see that stupid finger reaching for that stupid baby, I just want to vomit!!![/li][/ul]
Aaaaargh! Again, let me emphasize, these are films that I would otherwise want to see but the overkill with the trailers has beaten me down.
Not a current film, but deserving honorable mention in this Thread: [ul][li]The Motorcycle Diaries: a director I like, a lead actor I like, subject matter that interests me. But, no exaggeration, they played this trailer (only one version) for about six months before the release of the film. I’ve still never seen the film. I’ve heard it was quite good, and I don’t doubt it, but six full months of the same damn trailer- I was too beaten down, couldn’t bring myself to see it.[/ul][/li]
All time worst offender:[ul][*]John Malkovich’s film The Dancer Upstairs: I saw this trailer, again only one version, for a year. That’s right, the trailer ran for a year! Then, to top it off, I don’t think it ended up having a theatrical release. After running the trailer for a year I think it ended up going straight to video! Now, I’ve no doubt there were distribution problems. I’m sure that when they first released the trailer they expected a theatrical release within a few months. I know they can’t have been so stupid to actually plan a year-run of the trailer leading up to the straight to video release. Still, that’s what happened. I had to watch this stupid trailer for a year then the damn film never even came out. All time worst offender.[/ul]