I’m not a woman, but I am curious about how the overall “deal” appears to women shopping for bras. Comments seem to indicate $ 60.00 is lot of money for a decent quality, but fairly plain bra even if perfectly fitted.
First they want you to pay 20.00 for a sizing kit that includes various cup sizes. If you buy a bra the 20.00 is discounted off the price of the first purchase. Then you pay $ 60.00 for the (presumably perfectly fitted) bra. Personally I would think they should be loss leading the kit for free vs a rebate, and discounting the bras to gain sales traction, not asking a premium out of the gate, but they are in the underwear business and I am not.
Does this seem like a deal that would be of interest or is it too pricey?
Last week I went through the hell that is bra shopping. It took me for-bloody-ever, it made me hate every inch of my beautiful body, I was sweating and scratched by tags, but I ended up with three new bras for €36. The following day they were too small. Now they’re fine again.
I wouldn’t pay more for a bra. I have in the past, and it didn’t make a difference. There is no such thing as a perfect fit because my boobs are different every day, as far as I can tell. And the fit is near enough to keep things in and looking ok, so it’s good enough.
Seems nutso to me. If I want a bra fitting, I can get one for free at a department store or lingerie shop. I hate to spend more than $20-ish dollars on a bra, and most decent ones are now $25+. I think people who spend more than that on bras should make sure they have no unsecured debt and good savings cushion before they even think of it.
I’ve tried on Jockey bras - I can get one in the right size, but their cups just aren’t the right shape. From what I see on their site, that hasn’t changed. They can talk all they want about having “different shapes”, but all the bras they show on their site are exactly the same styles as the ones that don’t fit me properly.
I think I’ll stick with the tried-and-true method of just going to the store and trying on bras that look like the ones that fit me in the past, rather than spending twice as much on a mail-order bra.
I pay around $60 for a bra. But you know, when you are willing to pay $60 for a bra, they tend to fit - at least as well as they are going to (and since time of the month and/or three pounds can make a big difference, its sort of a losing battle). Jockey isn’t exactly forging new ground here, just adding sizes. And I wouldn’t pay $60 for the Jockey brand, it isn’t a high end bra brand.
That did kind of puzzle me. They are a mid-line brand in men’s underwear you buy at Walmart, they’re hardly a premium marque. I know little about bra pricing, but you’d think Jockey would be shooting for mid-line price points not the upper shelf products.
No way. If I pay $60, it’s going to be for something special. Other than the longline strapless bra I bought for my wedding and a couple of Enell sports bras (which are the greatest), I pay $20-30.
For my bra size it is impossible to find inexpensive bras and I routinely spend at least $40 or more on each bra. But then I buy quality bras that last longer than a month and I take exceptional care of them because I HATE, HATE, HATE bra shopping. I have no savings and buying bras noticeably impacts my budget, but what can I do? I’m not a A or B cup, so I can’t wear just any bra. Cheap bras just do not support my girls.
Still, I’m not buying any bra I can’t try on first, so Jockey needs to get this system in the stores and I shouldn’t be forced to buy a fit kit that I’m going to use once. I second the idea that fit kits should free. But who wants to may more than $60 for a bra? Not me, that’s for sure. Did I mention I utterly despise bra shopping? This doesn’t make it look any less soul-destroying, frankly. 50 different sizes? I’ll surely never find mine.
Perhaps Jockey is counting on women who don’t realize there are places you can go & actually have a professional fit you. The bras sold in those shops might not be cheap. But most of us just buy one, as a gesture. Then use the info to shop in the usual places…
I found a brand and style that fits me well, and makes the girls look great. There are “buy 2 get one free” sales a couple times a year, and the bras last. I only need to buy them once every year or two depending on how many I splurge on at a time. With the sale pricing, and a coupon, they’re often just under $20 each if I buy $75 worth. (full price they’re $28-$38 each)
Based on that, which I would bet many other women have done the same once they find a brand and style that works well, I don’t see Jockey making any kind of dent in the market.
I looked briefly at the website and it looks kind of gimmicky to me. It seems as if they’re trying to establish their own type of fitting system and sizing.
Some of my larger busted friends have to pay quite a bit for their bras and I know I’ve read here where some women are paying $100 and more. Having a smaller bust saves you money! I’m a 30B or a 32B depending on the bra and I can get away with wearing one of just about any price, style, and material.
I feel for you ladies who struggle to not only find one that fits and does its job, but one that doesn’t break the bank. Looking at the Jockey offerings I would say I’d pass.
Color me not impressed. The $60 price tag doesn’t scare me, since I have to pay that already for bras that fit. However, since the sizing numbers are so different, I have no idea if they make my size at all without purchasing the “fit kit”. I see that the “10” cups only come in two styles, and only in basic black, white, and beige. Zzzzzzzzz. Even I can find bras in those colors.
And no one with a small bust is going to pay $60 for a boring bra when they can buy one (in pretty colors, too) at Target or Kohls for about $20.
Oh, I’ll put it here in case anyone else can use the information! They’re plus-size, so apologies if that’s not relevant to you. They’re nothing special, I think I just got lucky that the Demi and Balconette styles from Cacique fit me really well. Their sizes start at 36C. I used to get cheap bras that pinch under the arms and sometimes right under or between the girls, and fell apart rather quickly. Not fun! These worked out because you can try them all on at a brick-and-mortar to find ones that fit, and then can order them online. I’ve been doing online ordering for about 10 years.
When they have the buy 2 get one free sales, there are also online coupon codes you can look for. I usually find one that’s $25 off a $75 or more order. So six bras, paying about $30 for just four of them and an additional $25 off with the coupon gets the total down to less than $20 each with shipping added back. A bargain I tells ya!
If I see one more “standard sized” woman sanctimoniously insult my sanity and/or fiscal responsibility because I can’t find a 34G at Walmart, I am going to light the building on fire.
That’s a standard size, available in any bra shop. They might not fit you perfectly, but any bra shop will have a few of that size to choose from. It really cannot be compared to the trouble of finding a 34G that fits- forget a 34HH/32J, which is my size. They normally cost around £30, approx $45, and I’ve never found one under £20.
I have literally been laughed out of a lingerie shop for asking if they sold any that would fit me.
It’s not crazy insane- it’s up there with the higher end of Victoria’s Secret, which is a pretty normal place to shop. But for those prices I’d expect some attractive color options and special features (convertible, no-line, some kind of crazy push-up, etc.)
I tend to invest in a few very high quality bras a year. I’m small chested, but some of the good bras are truly wonders of engineering and can make a lot out of a little.
I just want to poiint out that the $20 fitting kit comes with a $20 off coupon, or if you go to one of their retail stores, they’ll fit you for free.
I don’t have an opinion on anything else, but I’ll report back with my wife’s thoughts if/when she gets one (we’ve got some store credit at the Jockey store, we both like their stuff).