I got into a discussion about a formula or algorithm or ??? derived from a marketing practice. The name had something to do with info flows, but the basic concept was along the lines of X advertisements will return $Y to a company.
Anyone want to fill me in further or have any clue what I’m talking about?
I have an MBA but that’s not anything I recall hearing about in school. I graduated in 1984 so it might be a newer idea. Maybe someone in the adverstising field can help you out.