I got this in the mail today. Look closely, and you’ll see what looks like some scuffing on the letter, near the area where it says DO NOT FOLD. I guess I’m supposed to think there may be a credit card in there, because I can see where the raised areas of the card caused the envelope to be worn by the automatic sorters and what not it passed through on its journey through the postal system.
Only that’s not what it is. Those scuff marks are printed on there. My how devious. You really had me going there. I’ll bet most people open the letter immediately and then are astonished to find out that ARGH! Leprechauns have absconded my credit card!
And the fact that there is no card in there makes the DO NOT FOLD ridiculous as well. Not that DO NOT FOLD is ever something that makes sense on a piece of mail. Just crease, crumple, cram. You’ll do fine. Right, Postal Worker Newman?
The happy little NOTICE TO RECIPIENT demanding that I fight all urges to toss this right in the trash with the pizza box, orange rind, used condoms, and burnt out light bulb is a nice touch too.
Yes, these are all very nice touches. Well thought out. I’d like to congratulate the marketing department and its team of college graduates that no doubt put in long hours dreaming this up. My only question to them would be, and pardon me if I’m missing the obvious here, but what the hell is the freaking point? I have to assume these little decorations are to convince someone who may be otherwise inclined to send this letter to the landfill unopened to actually open the letter and see the wondrous credit offer inside. At which point they will begin what undoubtedly will be a long-term relationship with the fine people at Bank of America. A relationship based on the same mutual trust, respect, and gratuitous financial rape that characterizes most other credit agreements. Indeed, the same respect that no doubt is behind this clever little ruse so lightheartedly perpetrated. Ha HA, Bank of America! Well played!
But if I’m someone who is interested in their life-changing credit card offer, wouldn’t I open the envelope if it simply said “Credit Offer” on the front? And if I’m someone who is not interested in their offer to free me of my soul, then what is the point of trying to fool me into opening the letter just to make sure there’s not a card in there that I need to cut up?
So. Again. What’s the freaking point? Are you all just bored there at Bank of America? Have you forgotten your own stupid slogan (Bank of America - Higher Standards)? Is there a hotline I can call to report the theft of the credit card you sent me? Because, DAMMIT, I CAN SEE THERE WAS A CARD IN HERE! THOSE GREMLINS, THOSE GNOMES, THOSE GODFORSAKEN PIXIES WITH THEIR TINY LITTLE FINGERS AND THEIR COMPLICATED SHOES HAVE BEEN SCREWING WITH MY MAIL AGAIN!