Less traffic, fewer cars.
Less education, fewer classes
Less food, fewer meals
less sex, fewer partners
less love, fewer lovers
less war, fewer battles
less fat, fewer pounds
less paper, fewer documents
less rain, fewer raindrops
less deodorant, fewer friends
less mouthwash, fewer kisses
less mustard, fewer condiments
less equipment, fewer tools
less real estate, fewer properties
less money, fewer dollars
less mortality, fewer deaths
less time, fewer years
less pudding, fewer desserts
less bread, fewer buns
less fun, fewer parties
less drinking, fewer drinks
less smoking, fewer cigarettes
less fucking, fewer orgasms
less fighting, fewer bruises
Less thinking, fewer thoughts
less nose-picking, fewer boogers
Less Gandalf, fewer wizards
less religion, fewer Christians
less ** quantity of single thing ** , fewer ** number of many things **
less frustration, fewer rants