According to this story in the Daily Mail, a lot of people were offended by an ad for The Grinch on the BFI IMAX theater that said: ‘Welcome to South London, this is your last chance to turn around.’ Another one said, ‘You are now heading north of the river. Try to contain your excitement.’
The news article says people found the first message classist and racist, but assumes its readers know enough about London to need no further explanation as to why people would feel that way.
Am I right in assuming that South London is a somewhat downscale area with a significant minority population? Is there more to it than that?
What is the implication of the second message?
I’m not particularly interested in a discussion of whether the ad really is offensive or if it is another example of PC gone mad. I just want to understand what common perceptions about South and North London made some ad agency think these were Grinchy things to say.