Just the other day we were blithely discussing here the retail apocalypse. As that name implies, retail and restaurants were already in fragile shape.
Now with the apocalyptic rise of COVID-19, retail and restaurants are shutting down across the country (and probably in whatever country you’re in as well). There have already been millions of layoff and a commensurate number of unemployment claims. So in the short-term, this is really bad.
But as for the long terms? My first thought is: this is going to be really, really bad. Like “nuclear bomb went off and nobody bothered to rebuild” level bad. Some thoughts:
• First, independent restaurants and small chains. The nature of the restaurant business is all about keeping the plane flying. Once it stalls, you’re usually done, as you have to cycle cash flow and fresh ingredients. Managing staff is also a huge challenge. A certain number of the independent restaurants that shut down this week (for example, here in Mobile, AL) would not be able to open up tomorrow. I.e., they’re already done. Anything that was on the verge of closing anyway is now closed forever.
You extend this a couple weeks, you will see a significant percentage never open again. Months could mean, I dunno, I’m not a restaurant expert (just an MBA who knows marketing a bit), but I would suspect a palpable percentage of indies shutting down forever: 10%? 15%? 30%? More?! Anything like a year and you’re going to kill off most restaurants. The ones that reopen will be those whose owners had a lot of money and can take advantage of the resurgence of demand once the plague lifts.
I doubt many indies will survive based on “curbside” except for those based on such a business model in the first place: food trucks, 100% takeout Chinese, bakeries, etc. That doesn’t mean that these are guaranteed to survive, just that they have a chance.
• Big restaurant chains with drive-thrus. I guess for me the key question is whether certain chains will fare (pun intended) better under the new conditions of disease and malaise. If I had to pick one to do so, it would be Chick-fil-A. They already have probably the best drive-thru system on the planet with their enthusiastic teen labor bringing you your food to your car (though do they still do that?). I’ve already seen long lines around the restaurant.
On the plus side for such chains, they pick up the slack for everything that’s shut down. On the minus side, people are not out and about as much, and the economy is melting down. A few chains may do better, but it’s mostly going to be negative, I suspect. Any marginal chain will probably be killed off–and there are a lot of them. The big, healthy guys like McDonald’s may suffer but will definitely survive.
• Grocery. An article:
Coronavirus sales boom could be short-lived and costly for grocery, analyst warns
The analyst said,
Makes sense to me. The pandemic is going to engender cultural changes that we can’t even imagine yet. New life and shopping “hacks,” as it were. If people find something cheaper or more convenient, they’re going to stick with it, especially if it’s just as good as what they used to experience.
• Other retail. Nuclear winter. Again, this thing is going to teach people and teach 'em good about all the things they don’t really need. We already had a world in which most products were commodities anyway. Sticking people at home teaches them that they don’t need to dress up any more–so clothing sales go even lower. And what was there to buy beside food and clothing anyway? Yeah, I can’t remember either.
Those are some ponderings. Thanks in advance for yours!