This post has three purposes. The first is to tell you that the link on this page leads to an ad that does not address the subject indicated by the page.
The second is to ask people why people make these types of ad, which are just videos with text. They last a really long time, and the majority of people surely wouldn’t bother listening. How in the world can these types of ads work? They’re like the infomercials of the web. They offer you something free in your email, which they will then use to offer you a ton of products. It’s odd.
The third is to point out how dadblasted annoying these fake articles are! How long has this been going on? This ad was just listed as a regular article. Your only clue is the fact that there is no comments section. It’s far worse than those fake radio or TV news conferences. Ugh.
Finally, if you wonder what the guy says, he advocates a no-sugar, low-carb, low-fat caveman diet. The only useful information was the more-detailed-than-usual description of what happens in a heart attack: A piece of cholesterol breaks off, and then embeds in an artery wall, and causes inflammation. The body pumps red blood cells around the swelling, to form a sort of barrier while the swelling tries to eject the foreign piece. However, this can wind up clotting and blocking all blood flow through the area.
So, there. I’ve just saved you listening to this crap.
EDIT: forgot that he also mentions that LDL pattern B is the one that is most likely to lead to heart attacks, and claims losing 10 pounds can work as well as taking a blood pressure medicine. And, no, he doesn’t explain what pattern B is.
This is very common and has probably been going on for at least five years.
A lot of these things are aimed at an audience that is not necessarily very computer savvy (I’ve seen these used mostly for financial newsletter pitches and, as you saw, healthcare pitches for conditions that mostly affect older people (blood pressure, prostate, etc.). Certainly until pretty recently a lot of older people had fairly primitive computer/internet setups, with questionable modem speed and graphics capability. But just about any computer can handle that type of narrated slideshow.
Why are they so long? Obviously, showmanship and build up. All these ads tell a story, and try to hype up fairly straightforward facts/recommendations/pitches (eat low carb and lose weight; buy this manganese mining company). They tempt you with the big tease, often using code words (one financial newsletter insisted on referring to the manganese miner as a miner of “Supernova Gold” based on some cosmological theory of the origin of metals) and promises that you could lose <as much as> 35 pounds or <potentially quadruple your money!> The more mundane/common sense (or, not common sense) the item/information being pitched is, the more they have to do the circus patter to make is seem worthwhile.
Empirically, I remember the publisher of the financial newsletters that I do find kind of helpful responding to vociferous criticism of these narrated slideshow ads, which his company uses VERY heavily (it’s Stansberry Research, who was pimping its “End Of America” slideshow REALLY hard over the last year). He said, basically: “Look, we know you say we hate them, but we’ve done hundreds of different ad campaigns, we’ve tried live video, we’ve tried PowerPoint, and despite everything you’re saying, these are by far our highest-yielding ads.”
Video ads are completely wasted on me, for the simple reason that I am rarely in a position where I can use the computer with the audio switched on. Actually, for that reason videos in general are wasted on me, which is why I hate posts that are nothing more than a youtube link.