Just heard a discussion about this on the radio. Gist: Gillette lied in advertising about how its M3Power blade “lifts and cuts.” Schick called’em on it, sued, and won.
I mean, it’s bad enough consumers gotta sift through shit like:
“Brand X is the best. We can technically say that because no competitor is better or worse, therefore we’re all the same, and therefore we are each of us the best! ergo Brand X is the best.” (can’t get that tune out of my head, “Gillette, the best a man can get”)
“Ford LTD is 700% quieter! What, FTC, you need proof? Oh, you thought we meant quieter than our competitors? No what we *meant[/] was the inside is 700% quieter than the outside.”
“Check your dictionary! Words like ‘helps’ ‘many’ ‘virtually’ and ‘fights’ do not mean what you think they mean - they mean what we think they mean.”
I’m tired of always having to be on guard. My skeptic muscles get tired. For many, skeptic muscles get stuck (i.e. conspiracy theorists, “Everything’s a lie”) Why can’t we have less bullshit and just a little more fucking integrity?
Gillette, shame on you. Madison Ave., shame on you.
Don’t even get me started on political campaign ads… Rrrrrrrrrr!
(My first Pit thread! That felt gooood)