Just make sure you don’t get the stuff in the silver can. I hear that’s lethal.
Saturday Night Live (iirc) had a skit called “Java Junkie” parodying those hit-bottom morality tale movies. The protagonist finally underwent detox and rehab in “Maxwell House”.
Maxwell Shoebox In The Middle of the Road.
Maxwell Hole in the Ground Covered By a Sheet of Tarpaulin.
I was trying to work in a reference to the elderly but couldn’t come up with anything.
You hit it on the head.
Maxwell has “drip”!
Has the company forgotten the coffee was originally served at the Maxwell House hotel? It was a prominent hotel in Nashville that had several presidents as guests.
The branding implied enjoying the same great coffee served to high paying guests at the hotel.
I alternate between buying Folgers and Maxwell.
Maxwell House Apartments just sounds weird.
How fortunate that they are not calling it Maxwell House Apartments.
The name is so weird that I can’t remember it. 
The name has been ingrained in my memory since I was born.
How about Maxwell Van Down By The River?
I am quite certain that they continue to be well aware of that fact.
As already noted, it’s a temporary marketing gimmick, built to draw some attention and social media buzz to a brand that probably gets very little attention any more.
Do you ever read a thread before commenting? Your point was made 4 times in the 24 replies above yours.
Maxwell’s Tiny House - cappuccino in instant tea bags.
When I arrived in Jacksonville in the ’80s, the smellscape hit me with a strange duet: the acrid bite of the paper mills tangled with the rich, inviting aroma of roasted Maxwell House coffee. A contradiction in fragrance, yet oddly memorable.
“Maxwell Apartment” – accompanied by many layoffs as the company continues its downsizing.
(Someone has probably already come up with this idea, but I haven’t read the whole thread yet.)
Back in the early 2000s (wow time flies!) I worked a ~3 month contract with the Jacksonville Sheriff’s Office. Their HQ & the county jail are almost next door to the coffee plant.
At first the aroma was rather pleasant and inviting. By the end of the first week the stench of cheap coffee cooking all day every day was not so inviting; rather awful actually. I sometimes thought the inmates might have a legit cause of action that 24/7 exposure to the stink constituted cruel & unusual punishment.
I haven’t read the entire thread. It was late and I posted a quick reply before bed.
We’re living through such change and turmoil in our society. I think people crave stability in the small things like coffee and brands we’ve known since childhood.
It’s comforting to heat some soup and enjoy a steaming cup of joe.
You’ll still find your familiar Maxwell House brand coffee at your local Piggly-Wiggly or whatever the market is called where you shop, so your brand stability can remain intact.
I know it’s only an illusion but I’ll take it.
Folgers and Maxwell House sold to Corporate Conglomerates decades ago.
Thankfully the coffee still tastes good.
Good to the last drop. Uh, milliliter
You’re lucky you only caught the coffee smell. Before the 2000s, Jacksonville was officially known as “The City That Stinks.” Not as an insult—an actual reputation, thanks to the paper mills. They belched out sulfur compounds and turpentine until the whole town smelled like a wet dog that had rolled in rotten eggs and a dead skunk.
In ’85 a TV special basically outed us, and by ’91 the city passed odor ordinances that forced the mills to clean up or shut down. By the 2000s, the stench had mostly faded, leaving just the Maxwell House plant’s giant java-cloud. Compared to the old sulfur-fart cocktail, that’s practically Chanel No. 5.
So, you got the Starbucks version of Jacksonville, not the Porta-Potty edition.
For what it’s worth: Maxwell House was first introduced in 1892; it was sold to General Foods in 1925 – fully 100 years ago, and long before even you were born. Every cup of Maxwell House coffee you have ever enjoyed has been a product of Corporate America.