So this evening I had a craving for McNuggets. I walk down to the McDonalds in my neighborhood, intending to order a 20 pack. However, while standing in line, I noticed something quite interesting when looking at the menu:
4 piece - $1
10 piece $3.99
20 piece $6.29
If, rather than ordering the 20 piece, I ordered 5 of the 4 pieces off of the Dollar menu, I would save $1.29. Infact, I could get 24 (4x6) for less than the cost of the 20 piece! By making this order, it also makes things more complicated for the cashier and the kitchen staff, and they also have to use 5 boxes rather than 1 box. All logic (and the way that MOST industries do business) points to the 10 & 20 pieces (or bulk item) costing LESS than the small quantity’s equivalent, not MORE.
I was half expecting the cashier to suggest I just get a 20 piece, in which case I would have pointed out that it was cheaper to get 5 off the dollar menu and that I’ve never heard of McDonalds having limitations on what I order, but they rang it up and delivered it as I ordered. Just what is McDonalds trying to pull here? Do they think that most of their customers don’t know how to do basic math, or do they think that the really hungry customers either aren’t going to care how much they pay, or not be cheap enough to try to save $1.29 (hey, if we weren’t cheap, we wouldn’t be eating at McDonalds anyway).