In the wake of the GOP Convention, the media buzz that Gore Is In Trouble has stepped up considerably. But the talk seems all too much about Gore’s need to successfully recast himself (again?!) and his inability to effectively reuse the demonize-the-Republicans strategy that worked so well in 1998, with much help from the backfired efforts of the GOP to demonize Clinton. (Goes to show you’ve got to pick your demonization targets carefully.)
There’s no doubt that demonizing is one of the Gore camp’s preferred approaches. For instance, after Bush chose Cheney as his running mate, the first thing the Gore people did was label it as the ticket of ‘big oil,’ to the collective yawns of millions of Americans.
For a variety of reasons, it’s clear that demonization isn’t going to work for either side this year. Dubya’s not going to try it himself, and if Gore tries to do it to him, it’s clear that he’s already slipped that punch. (Both sides of that are a tribute to the one area where Dubya is first-class - his political instincts are excellent.)
And recasting Gore’s public persona in the hopes of making it more compelling is a pretty hopeless endeavor; first, it’s too late, and we know Gore too well, for this to be done one more time; and second, it’s just wrong. And third, the more the campaign is about looks, the more it’s on Dubya’s turf. He already has his story line set, and knows how to play himself on TV.
So why not run on the issues? There aren’t really any other good options left for Gore - and it should be very winnable territory for him, IMO, without being an attack dog about it.
Not to mention, it would be good for the country: the more that elections clarify into honest and distinct choices about what we’re for, and what we’re against, the better democracy works for we, the people.
And in the long run (and maybe even the short run!) it would be good for the Democratic Party. Stating where you stand, and why, has a way of both solidifying your base and drawing converts; as I acknowledged in the Barry Goldwater thread, The Conscience of a Conservative has been, over time, one of the GOP’s biggest builders of popular support, despite the unpopularity of most of Goldwater’s positions at the time.
While I hate to see a candidate turn to running on the issues out of desperation, it’s a hell of a lot better than not doing it at all. C’mon, Al. It’s not too late.