men dressed as women - ads

what’s up with that, anyway?

there’re a few ads over here on TV, one for paper towels or kitchen paper, whatever you want to call it, the other for the national telephone company, that feature men dressed up as women. And badly so.
they still have beards and show their chest hair, but the rest is all dolled up.

Who are they targetting? Who finds this funny and/or attractive?
Have to add that these men are not at all goodlooking.

The telephone add even features the same guy, once as a women, once as a man, and he’s hitting on his own female version.
Ugh.
Who thinks of these things?
They must be successful, as both products have used same type of ads before.
can anyone explain?

We used to have a beer commercial where men dressed up as women to take advantage of Ladies Night. They had beards and chest hair too.

My who and why are a little too uninformed though.

I can understand that, as the dressing up actually serves a purpose.
We’ve got one over here for cider, too, that features a guy dressed up as a gal just to score a pint.

But in aforementioned ads, the dressing up seems to be a piss take of womanhood.
I can’t understand, as one of the products they’re trying to sell, is something women would buy, not men (the paper towels).
Why offend your target group?
offend may be a strong word. I, as a women, am not offended by these ads.
I find them stupid and beside the point.
They do not, at all, entice me to go out and buy those products.
au contraire

Re: the paper towels ad - I think they’re saying that even the strongest, most butch women can use these towels without tearing them…they can do this more comically using men dressed up than by actually finding butch women (cos people might get offended?)

Just my reading though.

J.

Because men in comically bad drag are funny, and have been since the days of the Ancient Greek theater at least.

www.commercialcloset.org

For all your men in dresses advertisement needs.

Not to go all Gloria Steinem on your ass or anything, but I’m a guy and I buy paper towels.

Dunkin Doughnuts ran an ad of the doughnut man wearing a dress. He hid his mustache with his finger over it and spoke like a woman. It was meant to be a spoof.

I have never seen a serious ad with a man dressed as a woman.

Bad taste is bad taste. An ad with a woman imitating a man would be just as bad.

I dont mind female impersonators who take effort to look good, but a bearded man in womans clothes is revulting, and seems insulting to both sexes.