The point is not that Bowling is unfair, or that its conclusions are incorrect. No, the point is that Bowling is deliberately, seriously, and consistently deceptive. A viewer cannot count upon any aspect of it, even when the viewer believes he is seeing video of an event occurring or a person speaking.
The dominant theme in Bowling (and certainly the theme that has attracted most reviewers) is that NRA is callous toward slayings. The theme begins early in the film, and forms its ending, as Moore confronts Heston, asserting that he keeps going to the scene of tragedies to hold defiant rallies.
In order to make this theme fit the facts, however, Bowling repeatedly distorts the evidence.
Bowling portrays this with the following sequence:
Weeping children outside Columbine, explaining how near they had come to death and how their friends had just been murdered before their eyes;
Cut to Charlton Heston holding a musket over his head and happily proclaiming “I have only five words for you: ‘from my cold, dead, hands’” to a cheering NRA crowd.
Cut to billboard advertising the meeting, while Moore in voiceover intones “Just ten days after the Columbine killings, despite the pleas of a community in mourning, Charlton Heston came to Denver and held a large pro-gun rally for the National Rifle Association;”
Cut to Heston (supposedly) continuing speech… “I have a message from the Mayor, Mr. Wellington West, the Mayor of Denver. He sent me this; it says ‘don’t come here. We don’t want you here.’ I say to the Mayor this is our country, as Americans we’re free to travel wherever we want in our broad land. Don’t come here? We’re already here.”
The portrayal is one of Heston and NRA arrogantly holding a protest rally in response to the deaths – or, as one reviewer put it, “it seemed that Charlton Heston and others rushed to Littleton to hold rallies and demonstrations directly after the tragedy.” [italics added]. Moore successfully causes viewers to reach this conclusion. It is in fact false.
Fact: The Denver event was not a demonstration relating to Columbine, but an annual meeting, whose place and date had been fixed years in advance.
Fact: At Denver, the NRA canceled all events (normally several days of committee meetings, sporting events, dinners, and rallies) save the annual members’ meeting; that could not be cancelled because corporate law required that it be held.
Fact: Heston’s “cold dead hands” speech, which leads off Moore’s depiction of the Denver meeting, was not given at Denver after Columbine. It was given a year later in Charlotte, North Carolina, and was a response to his being given the musket, a collector’s piece, at that annual meeting. Bowling leads off with this speech, and then splices in footage which was taken in Denver and refers to Denver, to create the impression that the entire clip was taken at the Denver event.
Fact: When Bowling continues on to the speech which Heston did give in Denver, it carefully edits it to change its theme.
Moore has actually taken audio of seven sentences, from five different parts of the speech, and a section given in a different speech entirely, and spliced them together, to create a speech that was never given. Each edit is cleverly covered by inserting a still or video footage for a few seconds.
First, right after the weeping victims, Moore puts on Heston’s “I have only five words for you . . . cold dead hands” statement, making it seem directed at them. As noted above, it’s actually a thank-you speech given a year later to a meeting in North Carolina.
Moore then has an interlude – a visual of a billboard and his narration. The interlude is vital. He can’t cut directly to Heston’s real Denver speech. If he did that, you might ask why Heston in mid-speech changed from a purple tie and lavender shirt to a white shirt and red tie. Or why the background draperies went from maroon to blue. Moore has to separate the two segments of this supposed speech to keep the viewer from noticing.
Moore then goes to show Heston speaking in Denver. His second edit (covered by splicing in a pan shot of the crowd at the meeting, while Heston’s voice continues) deletes Heston’s announcement that NRA has in fact cancelled most of its meeting:
“As you know, we’ve cancelled the festivities, the fellowship we normally enjoy at our annual gatherings. This decision has perplexed a few and inconvenienced thousands. As your president, I apologize for that.”
Moore has to take that out – it would blow his entire theme. Moore then cuts to Heston noting that Denver’s mayor asked NRA not to come, and shows Heston replying “I said to the Mayor: Don’t come here? We’re already here!” as if in defiance.
Actually, Moore put an edit right in the middle of the first sentence! Heston was actually saying (with reference Heston’s own WWII vet status) “I said to the mayor, well, my reply to the mayor is, I volunteered for the war they wanted me to attend when I was 18 years old. Since then, I’ve run small errands for my country, from Nigeria to Vietnam. I know many of you here in this room could say the same thing.”
Moore cuts it after “I said to the Mayor” and attaches a sentence from the end of the next paragraph: “As Americans, we’re free to travel wherever we want in our broad land.” It thus becomes an arrogant “I said to the Mayor: as American’s we’re free to travel wherever we want in our broad land.” He hides the deletion by cutting to footage of protestors and a still photo of the Mayor as Heston says “I said to the mayor,” cutting back to Heston’s face at “As Americans.”
Moore has Heston then triumphantly announce “Don’t come here? We’re already here!” Actually, that sentence is clipped from a segment five paragraphs farther on in the speech. Again, Moore uses an editing trick to cover the doctoring. As Heston speaks, the video switches momentarily to a pan of the crowd, then back to Heston; the pan shot covers the doctoring.
What Heston actually is saying in “We’re already here” was not the implied defiance, but rather this:
"NRA members are in city hall, Fort Carson, NORAD, the Air Force Academy and the Olympic Training Center. And yes, NRA members are surely among the police and fire and SWAT team heroes who risked their lives to rescue the students at Columbine.
Don’t come here? We’re already here. This community is our home. Every community in America is our home. We are a 128-year-old fixture of mainstream America. The Second Amendment ethic of lawful, responsible firearm ownership spans the broadest cross section of American life imaginable.
So, we have the same right as all other citizens to be here. To help shoulder the grief and share our sorrow and to offer our respectful, reassured voice to the national discourse that has erupted around this tragedy."
Bowling continues its theme by juxtaposing another Heston speech with a school shooting at Mt. Morris, MI, just north of Flint, making the claim that right after the shooting, NRA came to the locale to stage a defiant rally. In Moore’s words, “Just as he did after the Columbine shooting, Charlton Heston showed up in Flint, to have a big pro-gun rally.”
Fact: Heston’s speech was given at a “get out the vote” rally in Flint, which rally was held when elections rolled around some eight months after the shooting.
Fact: Moore should remember. On the same day, Moore himself was hosting a similar rally in Flint, for the Green Party.
Shooting at Buell Elementary School in Michigan. Bowling depicts the juvenile shooter as a sympathetic youngster who just found a gun in his uncle’s house and took it to school. “No one knew why the little boy wanted to shoot the little girl.”
Fact: The little boy was the class bully, already suspended from school for stabbing another kid with a pencil. Since the incident, he has stabbed another child with a knife. (Sources for all data are given at the end of this section).
Fact: The uncle’s house was the neighborhood crack-house. The uncle (together with the shooter’s father, then serving a prison term for theft and cocaine possession, and his aunt and maternal grandmother) earned their living off drug dealing. The gun was stolen by one of the uncle’s customers and purchased by him in exchange for drugs.
