There’s a new Miracle Whip commercial on TV in which a guy is eating a sandwich and declares that Miracle Whip is like a party in his mouth…and everyone’s going to be there. Dear Og, what were they thinking? Yeah, guy, I’m just sure everybody’s coming.
Disclaimer - I love Miracle Whip, but the impression this commercial is going to leave on people isn’t going to win them any converts. And it’s bound to put people off from having sandwiches at lunch. Or switch to mustard. Way to drive up sales, Kraft.
The Simpsons did do this almost 20 years ago in two separate episodes (“Flaming Moe’s” in 11/91 and “Homer at the Bat” in 2/92). I always thought the Simpsons writers were making a reference to an older slogan they thought was terrible, but if so, I can’t find what it is. Meanwhile Miracle Whip does seem to be trying to reach out to hip kids, so I guess that’s why they picked a slogan most people would understand is ironic and that many would recognize from The Simpsons.