Years ago, I had a friend who was going to Temple law school in Phila, and he worked for me on weekends and during semester breaks in my construction company.
I asked him how those claims could be made-statements that the average person would question once their “bullshit” alarm went off.
He explained the courts have held that a certain amount of exaggeration is acceptable when advertising is involved. So they can lie to us, right? No. It’s not lying, per se, it’s advertising. So advertising is synonymous with lying? No. It’s embellishment for the purpose of promoting a product. So every car dealer around can promise that they are selling you cars for .25 over invoice, and even though it’s crap, it’s legal? OK I understand. I’m going to pay you $1000 if you get that siding job finished today. Really? No. I’m advertising. Various profanity followed.
BTW, I talk to my radio often, particularly when it’s NPR pledge time and they won’t shut the F up and play music. My favorite is still the late night infomercials about the psychic hotline. If you’re a psychic, then why don’t you know my name, why I called, and already have my Mastercard number? :rolleyes: