Let me address two issues here.
- Apple has agreed with Pepsi to give away X amount of free music downloads.
Which equals approx. X ( not counting the .01’s or the taxes.)
No matter who buys the Pepsi, those downloads have already been accounted for.
So Apple is clearly not a loser here.
Pepsi is seeling cola, not songs, so they aren’t the loser.
Every customer has the same chances to win based on randomness AND their ability to look under the caps. Sooooo… techincally, there is a level playing field. As one poster said, no special equipment or skill is needed to look under the cap. (some special KNOWLEDGE of the trick, yes… but that knowledge is freely avaiable… and hey, isn’t that basically how ALL of life works, it’s up to you to keep yourself informed. You can’t get upset because people didn’t come to your house to educate you about any given subject.)
Soooooo… in the end, not very unethical at all. Just a screw up by Pepsi/Apple.
2) Stealing $0.01 vs stealing $1,000,000.
If you’re going to tell me that there is no relativity in ethics and that these two actions are exactly the same, then I’m afraid we strongly disagree.
This is to assume that the thief has no knowledge of the value of what is being stolen and the implications of the theft on the target. Before I continue, of course stealing is wrong, but I’m just judging degrees of ‘wrongness’ here. If someone steals a penny and knows that the target has 5,000,000 more pennies, then they can safely assume that the loss will be considered insignificant by all. However, if the thief steals $1,000,000 and that’s everything the target has… well then it’s pretty obvious that they are putting their very life at risk with no means of support. A very different line of thinking all together.
Do you consider a teenager joyriding a car the same as a professional stealing the car with the intent to sell it on the black market?
What about punching someone in the face versus shooting them in the stomach?
How about keying a car’s paint job versus setting it on fire?
Flirting with your friend’s girlfriend versus sleeping with her on the eve of their wedding?
Are we allowed to have degrees of morality? Can we consider the intention behind the actions?
I think the answer is pretty obvious, but maybe I’m wrong.