I know there have been tonnes of threads on this subject, but there’s always more to report on. Sometimes it seems as though advertising people are totally out-of-touch with what consumers expect of the products they’re pitching.
Recent example: The transit folks in Vancouver have been running a series of faux-hip billboards aimed at students, pitching a student transit card. The concept is a mock transit diagram, with youth-oriented “stations” marked off, and implied consequence. (ie; ---------O-[vintage clothing store]---------O-[exterminator]-------) These are clever enough, but…
The most recent one in this series goes “LANDLORD --> PET STORE --> NEW LANDLORD.”
Clearly, the person who conceived this ad has never relied on public transportation, or they would never have called to mind two situations in which public transit isn’t going to work at all. You can’t transport pets on the bus, (here, anyway,) and you sure as hell can’t move house. This ad reads like an argument that you really ought to buy a car.
So, what ones have y’all noticed since the last time we did this?