Dead on, Mr. Slant, that is indeed the journal and the article.
While I assume the author of the article didn’t make up that “study result,” I find it pitiful that he passed it on without questioning it. This evening I mailed a mildly scathing, mildly (I hope) self-righteous letter to the magazine’s editor, included below.
I look forward to receiving AutoInc. and usually find helpful information among its articles and columns. Thus I am sad to say that the August 2010 issue brought some serious disappointment. Specifically, the I found the article “Deisel Opportunities: Are You Ready for the Profit Tsunami?” by Charlie Polston to be poorly written, incompletely thought out, and, in part, factually ridiculous. I think your readers deserve better.
While I could give a detailed critique of many of the article’s shortcomings (available on request), for now I’ll summarize a few things. Mr. Polston states that there will soon be a lot more diesel vehicles on the road (“The diesels are coming!”, “The diesel wave is rolling in fast.”) but doesn’t give any facts to support this claim. He does mention an incentive towards it (CAFE standards), so it sounds like it may be a reasonable contention. But any shop that wants to intelligently consider his advice to prepare for diesel service needs to know how many and how soon. A familiarity with past attempts to produce or import [diesel] vehicles for U.S. roads would certainly lead one to wonder when and if we’ll see this increase, but the article doesn’t even give a hint about actual facts and figures in this area.
The discussion of sulfur content in diesel fuel wasted a lot of words on aspects that are not relevant to the matter of injector cleaning. Lubricity, corrosiveness, longeveity, stability, and cold weather performance are certainly concerns, but have nothing to do with the issue of desposits, and their mention clouds the issue needlessly. What’s worse, there’s no clear statement that low sulfur fuel leads to increased deposits. It’s hinted at in a “beating around the bush” manner (“poses a real threat to injector cleanliness”) which leaves one wondering just how big a problem this low sulfur fuel is.
The article’s third paragraph has the statement “One study suggests that if 30 percent of vehicles in the United States were diesels, we could virtually eliminate our dependence on foreign oil!” Wow. Did that not strike Mr. Polston as a grandiose claim? Did no editor or even proofreader at your magazine question whether that was possible? It’s easy to find that our country imports more than 60% of its oil. I would love to hear how reducing our gasoline vehicle population from 92% of all vehicles to 70% percent of all vehicles (that’s a 24% reduction) yields a 60% saving. That’s not even remotely close to mathmatically possible. I find it terribly irresponsible – and, frankly, not very smart – to throw out a statement like that without any explanation or facts and figures to make sense of it.
In sum, I found this article to be more confusing than informative. I feel that Mr. Polston was careless about what he included, and lacking in what he didn’t include. I would be afraid to trust him as an instructor, and now wonder how much I can trust AutoInc. to provide reliable information. I’ll hope to see higher standards of journalism in future issues.