My wife’s company does merchandising and marketing for McDonalds and this was one of her projects. McD’s sent the sauce to them and they had to put the Rick and Morty labels on them (the sauce packets as shipped by McD’s were blank). She then assembled the kits and sent them out to the stores slated to have the sauce. How many stores? 200. How many sauce packets did those stores get? 20. Yep, McD’s only made 4000 sauce packets for this promotion.