Local marketing at McDonalds?

I know how evil McDonalds is, I know the world would be a better place if we all boycotted it. But I just can’t resist sometimes. Such sweet sweet Big Mac’s. Oh joy!!!Joy Joy Joy Joy!!!. . . .errr . . . Sorry. Onto the question. I was in there today and they are selling 2 sandwiches (one chicken & one burger) and referring to them as New York Yankee’s sandwich’s. I live in New York so it goes over pretty well, but are they selling these things in Boston? I doubt it. I mean there is nothing a Red Sox fan would like better than a Yankee Burger (WTF?). So my question is:

What other things has McDonalds sold only to a local crowd? Space needle fries in Seattle? Cowboy burgers in texas? Dolphin burgers in Florida?

DaLovin’Dj

Baseball cards. Oh, wait. Nope, that was Burger King.

Every fall, the supersized cups I get at McD’s is emblazened with a Washington Redskins logo on them.

Living in the DC area, this doesn’t surprise me.

They beg to differ. From the McDonalds Social Responsibility website:

Addressing the OP:
Some of McDonald’s most successful menu items were not corporate ideas. The Big Mac and the Egg McMuffin were creations at individual restaurants that were then marketed through the entire chain.

They have lobster rolls at McDonald’s in Maine. It’s like a tuna sandwich w/ lobster instead. Don’t know if they have a cute name for them.

BK has poutine here in Canada, and I am sure that McDonalds has it too. And I saw a number of fast-food seafood dishes in New Orleans (although I can’t remember any of the specifics).

Probably doesn’t exactly count as “local”, but in the UK Happy Meal toys are now featuring a range of long-dead children’s TV Programmes known as “classics” to those prepared to pay ludicrous sums of money for tiny artifacts and relics. Bagpuss, for example, is presently remarkably popular among students, with the tiniest of the soft toys starting at around £5, or $7.23.

So they’re doing Bagpuss, The Clangers, Captain Pugwash, Postman Pat (?), some of the guys from The Magic Roundabout, and so forth. So effective has this been (ie they’ve had so many adults buying the stupid Happy Meals and keeping the toys in their plastic bags in hope of making a fortune in 50 years’ time) that my local branch is now auctioning off full sets, for charity.
On the plus side my friend gave me an envelope of Luncheon Vouchers which she couldn’t use, and it turns out McDonalds accept them. I could use them to buy sensible groceries but I’ve been getting fat like a pig ever since. :slight_smile:

McLobster Rolls(!!!)

They are starting to serve Bratwurst(!?) here in Toledo, OH… I think that might be everywhere though. I’m pretty sure they’ve always served 'em in Germany :slight_smile: but in the US?

Hawaii McDs’ have fruit punch as a drink option. They also serve Portuguese Sausage, Eggs, and Rice (mmmm!) during breakfast, and saimin.

They’ve been trying to get into the plate lunch business here as well. The McChicken fillet’s supposed to be chicken katsu, their hamburger patties (slathered with gravy) are supposed to be hamburger steaks, and their Fillet-O-Fish patty is supposed to be fried mahi, or something. (I say “supposed to be” because, frankly, McD sandwich patties make crappy plate lunch material.) Anyway, the plate lunches are served with rice and macaroni salad.

Let’s tackle your false assumption before answering the question. McDonald’s is certainly not an evil empire. 85% of it’s locations are franchises, usually owned by local business people. It has also taken aggressive stances on environmental issues including humane treatment of cattle, and reduction of product packaging. You can view their efforts to be an environmentally responsible corporation at the official site. Of course, that information is company sponsored - so you don’t have to believe it. McDonald’s is the easy target of environmentalists and foes of “globalization” because of it’s worldwide reconigiton. The environmentalists are mad mostly because McDonald’s serves meat*, the anti-globalists are mad that McDonald’s is a successful American corporation (like Starbucks). It’s ironic that they target a franchise-based business that’s locally owned and oeprated. Sure, some products, like potatoes may come from far away processing plants, but it only makes economical sense for those running the restaurants. Additionally, the company is known for it’s generous contributions to charities which benefit children. And Ray Kroc is from my town, so his company couldn’t be evil. :slight_smile:

On the original post. I’m sure there have been threads on this subject before. I searched Google’s Deja - and there are dozens of threads. The core menu items are the same every (part of the franchise agreement I suppose), but franchisees are free to add items to the menu that reflect local tastes, religion, and customs. I’m sure McDonald’s Corporate has some rules about this, but I couldn’t find them. Considering the menu variations, they must be quite lenient. If the product doesn’t sell, it’s dicontinued. If it’s a success, it may end up on the standard menu - like Egg McMuffins. Perhaps a franchise owner will pop in and set the record straight. Here’s a list of variations I found while cruising around Deja:

New England: the Lobster Roll - I’ve had this and it’s quite tasty.
Hong Kong: Samurai Burger (with Teriyaki sauce), Beer
Canada: Beer, Pizza, and vinegar for your fries
Germany: Beer
Singapore: Towkay Burger
New Zealand: Kiwi Burger (with beetroot and eggs),Jonah Lomu Burger, McTaro (?)
Austria: Beer (in glasses, no less)
Japan: curry rice, potato and bacon pies
Britain: McCafe, iced tea, pizza
Alaska: salmon mcnuggets
Seattle: cappucino
New Mexico: chopped green chiles on hamburgers
Australia: McCafe with coffe and pastries, El Maco (a taco burger)
San Francisco’s Chinatown: Chinese soups - wonton, hot & sour
British Columbia: deep-fried turkey strips

This is by no means complete and there is crossover that I have not bothered to list. I could not find a site online describing all variations. There are also products which are seasonal - like the mcRib, or Lobster Roll.

[sub]* I am a quasi-vegetarian, which means I eat fish and dairy, but no land animals - not for moral reasons, mostly for my health. I would welcome a McDonald’s vegggie burger. It is currently being tested in New York. I live in Northern New England where that product would likely fare poorly.[/sub]

When I was in France recently, I was pleased to find that Pulp Fiction was right on the money (Royale w/ cheese, le Big Mac, beer). However, I was more impressed by other differences.

  • What statesiders think of as “extra value meals” are known as selections from the “menu” in France (and such multi-course-for-one-low-price options, also called “menu” are common in most restaurants). Aside from choosing your drink, you may also opt for a salad instead of fries, and, if memory serves, a dessert.

  • Even better are the deluxe fries, which are seasoned and deep-fried potato wedges with the skin still on. I’ve seen something like this in KFC before (in the US). Delicious, especially with “frite sauce” which is the mcdonalds low-cost equivalent of mayonnaise.

They do NOT serve beer at McD’s in Hong Kong. Dang, wish they did.

the Samurai Burger was an import from Japan.

In China, McD’s serves only the most basic menu and nothing localized, at least here in Shanghai. Big Macs are called “giants” in Chinese.

[QUOTE]
*Originally posted by China Guy *
**

Sorry, I count vouch for the veracity of every posts in the newgroup. As noted, I merely collected what others had mentioned.

In the Cleveland (Ohio, US) area we can right now get one of 3 Cleveland Indians 100 year commemorative baseballs ($1.99 for display stand) and there’s usually Tribe promotions every year.

Back in the day when we had the “good” browns there was the “MDP” triple cheeseburger, for our star big-guy Michael Deam Perry (Brother of “refridgerator Perry”)

In Amish country in Ohio there is a McD’s with Swiss Chesse burgers and hitching posts outside for buggies.

By the way, there is at least one McDonalds in the United States which serves beer. I know, I live about an hour’s drive from it and I’ve eaten there. It’s in Jasper, IN… a strange town as it has a lot of people speaking German as a first language and a town that takes great pride in its German heritage. I can only guess that is why they serve Beer in McDonalds… to make it more like Germany.

We’ve also got pinapple. They’ve replaced the 1, 2, 3 with A, B, C which has the same food plus painapple pieces. Although they still have the 1, 2, 3 hidden down in the corner. The jack up the price for pineapple or course. Although this may be only at the ones in Waikiki.

Painapple, eh? :slight_smile:

Did other McDs have the Hello Kitty Asian Weddings dolls? They dressed up Kitty and her companion Dear Daniel :rolleyes: as Japanese, Chinese, and Korean brides and grooms. Thought it was cheesy in a cute way… or was that cute in a cheesy way? One of those.

!!!
WTF?!
What kind of marketing ploy is this?!! And why don’t they pour teriyaki sauce on their burger patties and call it Beef McTeri or something?
Chicken Katsu…fried mahi…bah.

btw AudreyKakes: You still eating vienna sausages?
:stuck_out_tongue:

These things at least used to be outrageously popular in Hong Kong, and I believe Singapore as well. Also a whole Snoopy series. Around 1997 or 1998, they had serious problems with over demand and a small supply. Mini riots occured in HK, a giant black market grew up overnight, seperate lines for people getting their lunch set without the promo items, etc. My wife, being the enterprising Shanghaiese that she is, got colleagues in Shanghai, where the Hello Kitty supply was greater than the demand, to send extras down to HK to give to her clients.