Cite?
Maybe “tantrum” would be a better word than “riot”. (Although pushing and shoving and harassing employees who weren’t at fault is bad enough)
I can’t agree. Maybe sending a single case would be underestimating. Twenty individual packets was insulting. I can’t even comment on the absurd suggestion that a company would purposefully piss customers off on the off chance of placating them later for possibly increased business. They are trying to promote a new product and this promotion would have given them a lot of good will. Instead they just made some angry customers.
McD seems to have used artificial scarcity to drive up interest and didn’t realize the fans would act out in reaction to feeling like they’d been tRicked.
Reports are that they couldn’t even manage that: folks apparently waited in line for hours, and at the designated rollout time were told that the restaurant was already out of the sauce; there’s “scarce”, and then there’s “nonexistent”.
I can’t wait until 2020, when the Saucegate movement will be a major part of the alt-right.
People in the supply chain who were familiar with R&M, memes and the dynamics of promotions likely figured out the packets could fall off the back of a truck and fetch a good price on Ebay. I’m seeing bids for 80USD right now.
“I heard you the first time” Rick says to Morty and “I also want McDonald’s to have Szechuan sauce every day” Rick also stated that he will turn into Pickle Rick if Szechuan sauce isn’t served every day.
I’ve seen $60 bids just for the containers.