‘Gimmick’ movies
- Earthquake (featured ‘Sensurround’ low frequency sound that caused the theater to shake)
- Polyester (audience members were given Odorama scratch-and-sniff cards)
- Clue (released in 1985, there were three different endings, and which ending you saw depended on which print was being shown in the theater you attended)
- Comin’ at Ya! (A 3-D movie from 1981, which used the 3-D effect to repeatedly simulate objects appearing to be heading directly at the audience)
- The Tingler, buzzers called “Percepto” were implanted in theater seats and vibrated when “the Tingler” was loose during the movie. Director William Castle also hired people to scream and faint during the movie.
- Psycho - Theatre staff instructed not to admit latecomers so they wouldn’t miss the crucial first few minutes of the movie
- The Power of Love (1922) - considered the first widely-distributed 3D film. Audience members were handed special glasses with one red lens and one green lens.