Need help developing a D&D 3E campaign setting.

Some of my friends and I have decided to create a new campaign world for 3E D&D. We aim to create a world unlike anything ever seen in the D&D tradition, by for example re-designing the standard D&D races to make them feel new and non-cliché; giving them face-lifts and changing their ways of life and what not – in short; we try to break away from beaten-up clichés that are so widely used in today’s roleplaying games.
We plan on using the new edition rules into bringing creatures and combat styles that require unique tactics and approaches, with some of them surviving an attack is a campaign of it’s own! The message board is located at http://choranthil.db-forge.com/cgi-bin/cdbb/forum.cgi