Netflix Takes Big Data Transparency Step, Releasing Viewing Numbers for 18,000 Titles

The Netflix info on the report:

What We Watched: A Netflix Engagement Report

https://about.netflix.com/en/news/what-we-watched-a-netflix-engagement-report

And to download the list of 18,000 + titles in spreadsheet (xlsx) format:

https://assets.ctfassets.net/4cd45et68cgf/1HyknFM84ISQpeua6TjM7A/97a0a393098937a8f29c9d29c48dbfa8/What_We_Watched_A_Netflix_Engagement_Report_2023Jan-Jun.xlsx

I find this odd as I expected Netflix would consider this proprietary information. But maybe it has something to do with the recent labor negotiations where the unions want residuals on streaming.

I think it’s a master-stroke. The unions have been asking for this data and everyone else has been stonewalling. Netflix may be able to sidestep a longer strike by getting union approval to work with them while everyone else is stuck still negotiating. They’d soon be the only production company producing new content, as well as getting first pick as far as talent.

I’ve watched a lot of Netflix over the past couple of years and I’ve never even heard of Ginny & Georgia. Ditto for Firefly Lane. I guess the almighty algorithm determined I wouldn’t be interested?

A lot of Korean shows on that list, including the number 3 show.

I think it is interesting how fast the numbers drop. After about 7 or 8 titles they are reporting 50% of the engagement for #1.

You might not be aware but the strikes are over. So I don’t see how this is some sort of master stroke.

Wow, it’s interesting that some of their very-hyped ‘prestige’ shows are way down the list.

None of these shows are in the top 50. Most aren’t even in the top 100:

Stranger Things
The Crown
The Witcher
Better Call Saul
Breaking Bad
Peaky Blinders
Narcos
Orange is the New Black
Shameless
Bojack Horseman
The 100
The Last Kingdom
The Lincoln Lawyer

I’m sure the reason is a global audience. But this has to put a damper on investment in new ‘prestige’ ahows.

I think the main issue is whether these shows had any new episodes in the specific time frame (January to June 2023). Just to take a couple examples I’m familiar with, The Crown had no new episodes in that period, and Breaking Bad hasn’t had any new episodes since 2013.

But also, yes, the global audience. We rarely talk about Korean dramas here, except maybe for Squid Game, but they are hugely popular all over the world.