I’ll cop to it. Even tho I’m in my early 30s and they filmed part of the movie in my town (Cleveland). I didn’t know until it came out that it was the superhero Avengers and not the bowler hat Avengers.
I have the opposite problem. I knew about the superhero team from when I was 7 years old picking up a stray comic book, but I’ve still never watched any of the shows or movie. Anytime I hear The Avengers, I immediately think about the comic book. I originally was confused when the 1998 movie came out (it looked bad so I skipped it).
No, of course not. The marketing for this movie has been everywhere. Disney has absolutely saturated all media with ads. With the exception of simply looking at the showtimes, I don’t know how anyone with a tv or computer could be aware of the name but not the brand. Even walking through a retail store, the Avengers merch is everywhere.
The Marvel movies leading up to this made a billion at the box office, were huge hits, and actively built towards The Avengers. Captain America’s movie even had “The First Avenger” in the title. And The Avengers have been a continuous brand in comics since 1963.
The other, by comparison, couldn’t be further out of the public’s consciousness. A second rate, foreign, tv show that could be kindly called a cult success in the sixties which was later remade in the 90s into one of the worst and most disposable movies Sean Connery ever made.
They seem to be more known overseas, in the old country in Latin America, they were big in the 70’s, there was a lag on the releases in Latin America due to the dubbing of the show to Spanish.
One funny bit established that they inhabit the same universe as James Bond:
Steed and Emma got a greeting card from Cathy Gale:
Emma Peel: [Mrs. Peel is helping Steed open his Christmas cards] “Best wishes for the future - Cathy” John Steed: Mrs. Gale! And how nice of her to remember me… What can she be doing in Fort Knox?
While I know the new movie is about some comic book characters, every time I hear “The Avengers” I still think of the British TV series. I don’t care much about comic books and I love British TV.