A phrase I picked up a long time ago, specifically in reference to how the completely absurd things Mad magazine proposed had a tendency to manifest in the marketplace, is “blindsided by reality” or BBR.
Some of you might remember Mad proposing some interesting automotive tech, in the era of shrinking cars and engines, using a sound system and speakers to mask the sound of a wimpy smog-era motor with the recorded roar of a musclecar mill. Pretty funny.
Now, I know that makers have spent millions in recent decades to “tune” the sound of engines and give them desirable rumble and roar and thump. (Probably drawing on their great expertise at tuning car door slams to sound heavy and chunky.) Even Porsche uses “sound tubes” to couple the good parts of their increasingly quiet engine sound to the passenger space, producing a satisfying power-rumble for the driver and his goshwalloped passenger. Exhaust systems are of course so tuned - many cars could be much quieter, and “luxury” and “economy” cars are because that appeals to those buyers.
Buy stick an R or an S or a GT or a MUSTANG on the side, and it has to sound like a Hemi 'Cuda. So away goes all the tuning efforts to make a small, quiet, efficient engine sound like something from a coastal freighter. No big surprise there. (Hey, it’s all just marketing.)
(And that was always one of the Viper’s big problems: it had a monster V-10, but V-10s in general and the funny firing order Dodge chose for theirs gave it a weird, high, almost wimpy-sounding exhaust note, and there never was a good fix for it.)
But now… strap on your BBR armor. Ford and other makers are now using the car’s sound system to play engine enhancement sounds, so that the driver and passengers hear a much more solid, satisfying rumbly-roar than do passed-bys. It’s all keyed to the engine control computer and perfectly in sync with RPM and load, and fills in and sweetens the ‘weak’ natural engine sound that represents efficiency and compliance with sound laws.
So when you climb into that 2015 GT and take it for a drive, got-dam does it sound incredible. From the inside. From the sound system.
“Auto tune” used to mean something else in the car world.