A good idea from the land of the long white tobacco free cloud. They have quite a lot of them.
One wonders how vociferous the reaction from Big Tobacco will be.
Plain packaging for tobacco products was another good Kiwi idea which was flinched by Australia and implemented in 2012.
Big Tobacco launched a series of high profile, expensive and protracted legal challenges:
British American Tobacco took a constitutional challenge to the Australian High Court that the government had acquired without compensation their intellectual property and trademarks. The case lost 6-1.
Philip Morris then launched proceedings in Hong Kong that the decision was in breach of the trade treaty between Australia and Hong Kong. The three international arbitrators agreed with Australia and awarded costs to Canberra.
Then at the WTO in Geneva where Ukraine, joined by Honduras, Indonesia, the Dominican Republic and Cuba claimed that the plain packaging rules were a non-tariff barrier.
Australia won. Honduras and the Dominican Republic appealed. The ruling was upheld.
After 10 years, three governments, five prime ministers and four court cases – Australia seen off every legal challenge to plain packaging the tobacco industry has thrown at them.
Since 2012 France; the United Kingdom, New Zealand], Norway, Ireland, Thailand, Uruguay, Saudi Arabia, Israel, Slovenia, Turkey, Canada, Singapore, Belgium and The Netherlands have followed the lead.
You can thank us later.