Suppose an NFL team decided to sell “advertising rights” of their audibles to a national company. For example, say the Ravens sell their audible rights to Toyota. The audibles, which used to sound like “green 41” and “red 96” instead are now “Sienna 19” and “blue Camary.”
Can a team do something like this on its own? Would corporate NFL be against the idea?
According to this column, a typical game might have75-100 different offensive plays. You’ll need to subdivide those paid plugs down to something like, “Blue Camry with optional two-tone, touch sensor door locks, moonroof, smart key system, hut hut!”
I think most teams have a standard audible which means, “I’m cancelling the play I just called. We’re going with the backup plan.” Peyton Manning’s said in a post-retirement interview his famous “Omaha” call meant that. I think Brady just yells “Kill Kill” which isn’t nearly as much fun. For teams where the QB is allowed to call an audible on his own (not all coaches allow this) you’ll hear it multiple times during the course of the game.
Back when Manning was still playing Omaha Steaks discussed a sponsorship with Manning. If I remember correctly they decided they couldn’t actually pay him to change “Omaha” to “Omaha Steaks,” but they did have some sort of deal where each time he said “Omaha” during a game they donated money to charity.