NFL Network Giants/Pats Simulcast: Who pays whom for what?

Cafe Society
1

It’s just past halftime in the Giants/Patriots game that is being broadcast on the NFL Network and simulcast on CBS, NBC, WWOR in New York and a local Boston station. I can watch it on the two broadcast networks and the New York local stations, but my Time Warner cable doesn’t get the NFL Network.

When there are commercials, most of the time the same commercials are being played on the three stations I am watching. Sometimes (I’m guessing in the “local” commercial breaks), they’re different.

This raises the question of the financial aspects of the simulcast arrangement – who is paying for these broadcasts, and who is collecting the advertising revenue. I had assumed that each network would just get their own commercials, but that doesn’t seem to be the case.

Does anyone have any information on this? Thanks.

2

Probably the NFL Network, because IIRC NBC and CBS didn’t send their own crews to the game, they just simulcasted the NFL Network broadcast.

3

I would also assume NBC and CBS is paying NFL (aka Greedy Jerk) Networks a fee for the rights to rebroadcast.

Ad revenue is paid to whoever is broadcasting. So if you see an ad on NBC, they’re paying NBC. Some of the revenue probably goes into the fee to NFL (aka Greedy Jerk).

Any cable company rebroadcasting the game will have paid a fee to the station broadcasting it over the air, but that’s part of their annual clearance fee to that station.